Managed Security Services: The Good, the Bad, and the Ugly

Presented by

Aaron Sherrill and Dan Thompson, Senior Analysts at 451 Research

About this talk

We’re past the point of product pushing – that’s actually part of the problem. Selling through the fear, ‘tyranny of the urgent’, or one-off point solutions may close some deals, but it likely won’t turn one-time customers into lasting business relationships. Companies today are looking for well thought out, managed solutions, which will help them minimize cyberattack risks and stay compliant with industry and federal regulations. The question now is, are services that fill those needs worth offering for your organization? In this session we’ll take a look at the following: - Where are enterprises struggling and what service(s) can you offer to fits their needs - Services that could be good, but are usually poorly delivered - Services that use to be strategic but are now just a commodity Services that your company should walk away from immediately (and things your company should quit saying) - Should your company even be offering Managed Security Services?

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