Harnessing Data for Better Customer Experience and Company Success

Presented by

Matt Aslett, Research Director, Data Platforms and Analytics at 451 Reseach) & Rob Glickman, CMO at Treasure Data)

About this talk

As big data has exploded, the ability for companies to easily leverage it has imploded. Organizations are drowning in their own information, unable to see the forest through the trees, while the big players consistently outperform in their ability to deliver a great customer experience, faster, cheaper…As a result, the vast majority of companies are scrambling to catch up and become more agile, data-driven, to use their data more effectively so they can attract and retain their elusive customers... Join 451 Research and Treasure Data to learn how to enable your line of business team to own their own data (instead of relying on IT) to be able to: - deliver a single, persistent view of your customer based on behavior data - make that data accessible to the right people at the right time - Increase organizational effectiveness by (finally) breaking down silos with data - enable powerful marketing tools to enhance the customer experience

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (339)
Subscribers (78122)
451 Research is your radar into the business of IT innovation. Whether you are a product manager investigating the competition, an IT decision-maker evaluating the impact of emerging technologies on your business, a service provider finding your place in an evolving industry, or a dealmaker fueling the digital economy, 451 Research gives you the inside track on your business and your markets.