Use Autonomous Analytics to Thrill Your Customers

Presented by

Nick Patience of 451 Research, Ira Cohen of Anodot & Tyler Pines of AppNexus

About this talk

Providing a superior customer experience is the essential goal for many businesses. For AppNexus, they wanted to thrill their customers with care and attention to detail. In a digital advertising world rich with data and rapid customer interactions, AppNexus improved their customers' experience with the help of Anodot's AI capabilities, delivering more reliable platform services, proactive customer service, and higher revenue. Traditional monitoring tools are incapable of parsing out the many real-time fluctuations inherent in Appnexus’ business data: seasonality, regular campaign changes, intricate correlations, and measurements across many orders of magnitude. Learn how autonomous analytics can help you: 1. Discover issues before your customers are impacted 2. Understand your customers’ business and proactively provide care 3. Enable analysts to optimize your business with the power of AI without needing a data scientist

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