How Your Small/Mid-Sized Business Can Succeed with Mobility

Presented by

Chris Marsh of 451 Research and Dana Fjermestad & Ian Hutchinson of Samsung

About this talk

SMBs make up 95% of all businesses globally and employ 70% of the workforce, yet their productivity is typically lower than large enterprises. Embracing mobile is the ideal lever to improve their competitiveness, and this is indeed what is happening. SMBs are ramping up with those saying they are moving from experimenting to investing more heavily in mobile technologies jumping from 44% to 50% in just the last year. In this webinar you will learn: •Why SMBs stand to gain big from mobility and how they can succeed in their mobile journey. •The four stages - Starting, Organizing, Strategizing and Optimizing – that they typically pass through as they mature their capabilities •How to think through mobile strategy, security, governance, user engagement, processes and business model innovation. •The pitfalls to avoid and questions to answer at each stage to get the most out of mobile.

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