The Emerging Threat of Digital Risk and Brand Exploitation

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Presented by

Danielle Papadakis, Product Manager, Mimecast & Orly Bar Lev, Global Marketing Manager, Mimecast

About this talk

Digital transformation and the reimagining of business processes, employees' working virtually, and online customer engagement all have two things in common, the Web and the dependence on trust. Cybercriminals have noticed this dependency and have increasingly focused their attacks to exploit it. As digital interactions rise so do the potential impact and likelihood of online brand exploitation. In this session, we will focus on the growing trend of cybercriminals using online brands, both widely known and not so widely known, as part of attacks, provide some specific examples across multiple use cases and types of attacks and will discuss best practices for “moving left” on the cyberattack chain, via more pro-active brand use monitoring, , blocking, and removal of attacks which are fraudulently leveraging legitimate brands. In this webinar you will: - Understand the scope of brand exploitation currently and going forward - Learn how you can fight back and gain control over your brands online use - Become significantly more effective and efficient in addressing the brand exploiting attacks - Discuss and ask questions in a roundtable-style conversation

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