A User-First Approach to MFA

Logo
Presented by

Nabeel Saeed, Senior Product Marketing, Security and Ian Hassard, Senior Manager, Product Management, Auth0

About this talk

The burden of proving a customer’s identity today rests mostly on the end user. Companies and services do not trust end users by default, and those end users--their customers--do not trust a service with their information. This leads to unnecessary friction that hurts conversions, harms UX, and can have a lasting impact on your brand and growth. In this session we’ll go over best practices to: - Shift the burden of proof away from the customer - Leverage identity solutions to establish customer trust - Build login systems that use intelligence and contextual signals to remove friction
Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (904)
Subscribers (65208)
CSA CloudBytes was launched as a webinar series to help us educate the industry on all matters related to the cloud. Our channel is designed to inform our audience about trending topics, new technologies, and latest research. Learn more at cloudsecurityalliance.org. Join the Cloud Security Alliance on LinkedIn and follow us on twitter: @cloudsa