Nabeel Saeed, Senior Product Marketing, Security and Ian Hassard, Senior Manager, Product Management, Auth0
The burden of proving a customer’s identity today rests mostly on the end user. Companies and services do not trust end users by default, and those end users--their customers--do not trust a service with their information. This leads to unnecessary friction that hurts conversions, harms UX, and can have a lasting impact on your brand and growth.
In this session we’ll go over best practices to:
- Shift the burden of proof away from the customer
- Leverage identity solutions to establish customer trust
- Build login systems that use intelligence and contextual signals to remove friction