A User-First Approach to MFA

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Presented by

Nabeel Saeed, Senior Product Marketing, Security and Ian Hassard, Senior Manager, Product Management, Auth0

About this talk

The burden of proving a customer’s identity today rests mostly on the end user. Companies and services do not trust end users by default, and those end users--their customers--do not trust a service with their information. This leads to unnecessary friction that hurts conversions, harms UX, and can have a lasting impact on your brand and growth. In this session we’ll go over best practices to: - Shift the burden of proof away from the customer - Leverage identity solutions to establish customer trust - Build login systems that use intelligence and contextual signals to remove friction

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