Nearly two-thirds of CEOs make business decisions based more on feelings than facts. * C-level executives ignore data and “trust their gut” all the time. How do you win when decision-makers bounce from rational to irrational with no warning? This two-part webinar will help cybersecurity leaders walk into the room and win no matter what. You have to be first among equals today, the economic stakes are that high.
Part 1, “Narrative,” is a how-to about telling a compelling story, and we’ll get practical. Whether you’re in person or online, stories have tried-and-true building blocks, arcs, and most important, very real effects. Nobody wants more information, we have information overload. We want to be engaged. To know what things mean.
Part 2 of the webinar, “Numbers,” is about the rational side of things. Metrics help tell a story, they aren’t the story. We’ll discuss how to figure out what data matters, and strategies for using it in your story.
* “CXOs still trust gut instinct over data,” ZDNet, Sept. 30, 2020