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CIO Integration Strategies for Salesforce

Salesforce is rapidly being used for many cloud-first initiatives – from accelerating sales and marketing performance, to developing custom apps to solve a variety of business needs. Due to its wide-ranging use across the enterprise, CIOs are becoming very involved in designing the entire implementation and integration strategy for Salesforce within their organizations.

Join this fireside chat between Derald Sue, CIO of InsideTrack, a recognized IDG Computerworld’s 2014 Premier 100 IT Leaders, and Eric Johnson, CIO of Informatica and learn:

•How InsideTrack achieved a 100% return on its Informatica Cloud investment in just one month

•How InsideTrack generates valuable strategic insights from millions of rows of data each day from disparate sources

•How InsideTrack eliminated costly and time-consuming manual coding and realized a 6X return on integration development productivity

Presented by:
Eric Johnson, CIO, Informatica
Derald Sue, CIO, InsideTrack
Moderated by:
Ashwin Viswanath, Informatica Cloud
Recorded Apr 23 2014 48 mins
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Presented by
Eric Johnson, CIO, Informatica and Derald Sue, CIO, InsideTrack
Presentation preview: CIO Integration Strategies for Salesforce

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  • Next Generation Cloud Data Warehousing with Informatica and Microsoft Azure Aug 30 2016 4:00 pm UTC 60 mins
    Life Time Fitness, Microsoft Azure, Informatica
    PowerCenter forms the foundation for data integration initiatives, such as analytics and data warehousing, application migration and data governance. Now you can leverage your investment by running PowerCenter on public cloud eco-systems such as Microsoft Azure and Amazon AWS and by using PowerCenter to redirect workloads to Azure and AWS. Learn how your organization can benefit from cloud economics and improved agility, while continuing to use the trusted PowerCenter platform and leveraging existing resources, skills and work-products.
  • It’s a Global Market. Address it! Aug 24 2016 3:00 pm UTC 60 mins
    Thomas Brence, Dir Product Marketing, Informatica - Sheila Donovan, President, Global DM Solutions
    Many corporations are looking overseas for continued business growth in both consumer and business markets. Now more than ever, customer contact data is a vital corporate asset.

    If you are responsible for managing global address data, this webinar is for you. You will learn how to optimize performance from Informatica’s Address Verification product by developing best practices for global address data management.

    During this webinar, viewers will learn:
    •Developing quality acceptance standards for multiple data sources
    •Identifying and troubleshooting poor quality incoming data
    •Creating business rules for exception processing
    •Understanding language and cultural idiosyncrasies that affect address data
    •Educating your team about the Do’s and Don’ts of global address management
    •Developing core best practices for your organization
    •Selecting the best parameters in Address Verification for your specific business needs
    Join industry veteran and thought leader, Sheila Donovan, President and Founder of Global DM Solutions, as she walks through this exciting content.
  • Deep Dive and Demo of Informatica Data Integration Hub 10.1 Aug 11 2016 4:00 pm UTC 60 mins
    Charlie Hughes, DIH Domain Expert, Etai Margolin, DIH Product Manager, Stefan Manns, DIH Product Specialist
    In order to fully realize the benefits of new Cloud and Big Data applications and analytics systems, they need to be integrated with existing systems. Informatica Data Integration Hub 10.1 combines business self-service with centralized, hub-based data integration including SaaS apps and analytics systems as well as Hadoop in a single system. Join a presentation, demo and conversation with Informatica product experts about how your organization could benefit from the highly productive data integration solution provided by the world’s leading pub/sub data hub.

    You will learn:

    - How Data Integration Hub’s modern publish/subscribe data integration solution works
    - How to more efficiently integrate multiple SaaS applications with on-premises systems using DIH
    - How Hadoop-scale data processing and storage can be used seamlessly together with traditional PowerCenter workflows
  • Unified Data Architecture to Drive Customer Insights with a Marketing Data Lake Jul 28 2016 4:00 pm UTC 60 mins
    Amr Awadallah, CTO, Cloudera; Todd Walter, CTO, Teradata; Darshan Joshi, SVP Engineering, Informatica
    Data-driven companies are always striving to provide more meaningful customer engagement across multiple channels by better understanding their customers and prospects. The challenge is how to harness the wealth of data not just from peoples' transactions, but also generated by interactions from social, mobile, and IoT. Successful organizations are modernizing the data architecture to access, integrate, match, and analyze all types of data to understand customer behavior so marketers can drive more effective and relevant campaigns.

    In this webinar, you’ll hear from the CTO’s at Cloudera, Teradata, and Informatica as they describe how to successfully build a marketing data lake as part of a unified data architecture that drives customer insights and revenue.
  • Cloud Adoption Trends in Financial Services: Are You Ready for the Future? Jul 27 2016 3:00 pm UTC 60 mins
    Presented by Informatica, Nucleus Research and Salesforce
    From Main Street banking to Wall Street investing, the financial services industry is being disrupted by digital, social, and mobile innovation. Join Nucleus Research, Salesforce and Informatica as they discuss the most disruptive trends in the financial services industry and how financial institutions are leveraging these trends to gain a competitive advantage.

    Topics discussed include:
    • Anne Moxie from Nucleus Research will discuss how market forces and changing demographics present new opportunities and risks for financial institutions
    • Eran Arigos , Who’s adopting new technologies to mitigate risks and exploit new markets
    • Clive Bearman, Director Marketing, Informatica describes how different types of data sources are being leveraged as a strategic asset by a new generation of wealth managers

    Prepare for the future now by registering today and to learn how to supercharge create client relationships that last for generations.
  • Financial Services & GDPR – The Path to Compliance Jul 20 2016 1:00 pm UTC 60 mins
    Andrew Joss, Financial Services Industry Consultant
    An industry no stranger to compliance and regulation, Financial Services organisations face one of their biggest challenges yet as they consider how to tackle Europe’s newest data initiative GDPR (General Data Protection Regulation). Failure to comply will not only result in hefty fines never before seen in the industry – but presence in national headlines for all the wrong reasons.

    2018, when the legislation comes into law, may seem far off just now – however the complexity of the GDPR data challenge makes this a major business imperative which requires a plan in place for full compliance now.

    Join us on this webinar to learn:

    1.What GDPR actually is, and what it means to you and your organisation

    2.The Data Privacy Challenges GDPR creates, and the repercussions if you fail to meet them

    3.Key software approaches which address GDPR Challenges, and helps you get your customer data under control
  • Technical Deep Dive into Informatica Intelligent Data Platform for Housing Jul 18 2016 1:00 pm UTC 60 mins
    Frank Tröscher, Principal Sales Consultant and Gavin Taylor, Data Quality Sales Consultant
    In this webinar learn about the technical capabilities of the Informatica Intelligent Data Platform for Housing and how it will help fuel your business success today, driving improved business operations, increased customer loyalty, and competitive advantage. Informatica IDP for Housing has been developed to support the implementation of a data governance framework to meet the changing needs and challenges of the modern Housing Association.

    In this webinar you will:

    • Learn how Informatica IDP will help housing association to address the data quality principles of Accuracy, Validity, Reliability, Timeliness, Relevance and Completeness.
    • Integrate and transform multiple internal data sources
    • Develop and build new content using a wizard driven interface.
    • Integrate and transform 3rd-party data content with internal data sources
    • Perform complex data analytics across a wide-variety data sources
    • Expose and publish data content for consumption by customers/partners
  • Informatica MDM – Product 360 for consistent Customer Experience Jul 14 2016 7:00 pm UTC 30 mins
    Nagesh Kanumury, Director Product Management Product 360 & Nicholas Goupil, Product Marketing Manager Product 360
    Learn what’s new in Informatica MDM - Product 360 8.0.5

    Last Year Informatica introduced the latest and most advanced in product information management application: Informatica MDM – Product 360 version 8. Informatica continues to innovate and brings you MDM – Product 360 8.0.5.

    Supporting business users in their mission critical journey of authoring and mastering product data is key in a content driven and digital world. Discover how the latest release of Informatica MDM - Product 360 enables you to be the true leader in the market. Learn how workflows automate your critical business processes such as new product introductions. Informatica's market leading data quality platform supports the process in the back and the enhanced business dashboard provides the necessary SLA's and allows each individual contributor of your enterprise to understand the data flow and focus on the right things to be successful.

    In this 30 minutes webinar session we will cover:

    1.Efficient task and role-oriented User Interfaces to manage your business processes driven by Informatica BPM
    2.Business User Dashboards for KPIs and Analytics to take the right decisions
    3.An interface to the new Major Release 3 GDSN. based data pool from 1WorldSync.
    4.Market leading technology that makes media asset management seamlessly available as part of the product collaboration process across your enterprise and in global roll out scenarios
    5.The new mobile UI to provide anywhere, anytime access to your product data

    We would like to invite you to join us for an introductory webinar, where you will learn about Informatica’s latest Product Information Management solution: MDM – Product 360 8.0.5

    We look forward to seeing you.
  • Accurate Contact Data in PowerCenter, IDQ, and MDM with Data as a Service Jul 14 2016 5:00 pm UTC 60 mins
    Thomas Brence, Director of Product Marketing and Dan Paner, Senior Product Manager
    For Powercenter, MDM, and Data Quality customers, ensuring that every piece of customer contact data is incredibly important. Whether you are embarking on an application consolidation project, building a data governance program, or you need customer data that you can rely on, leveraging Informatica Data as a Service will help you to meet your goals.
    During this webinar you will learn how our Contact Record Verification product will ensure that your customer contact data is verified and accurate, regardless of where your customers live. Ensure every mailing address in your database – in over 240 countries and territories – can be verified for accuracy. Never have a returned piece of mail again. Validate that every email address in your contact records is accurate at the mailbox level for both B2B and B2C customers. No more bounced email messages or blacklist threats. Finally, confirm that your customer’s phone numbers are accurate and up to data quality standards. No more complaints of, “You have the wrong number”.
  • Informatica MDM – Product 360 for consistent Customer Experience Jul 14 2016 9:00 am UTC 30 mins
    Stefan Reinhardt, Senior Product Manager Product 360, Informatica & Nicholas Goupil Product Marketing Manager Product 360
    Learn what’s new in Informatica MDM - Product 360 8.0.5

    Last Year Informatica introduced the latest and most advanced in product information management application: Informatica MDM – Product 360 version 8. Informatica continues to innovate and brings you MDM – Product 360 8.0.5.

    Supporting business users in their mission critical journey of authoring and mastering product data is key in a content driven and digital world. Discover how the latest release of Informatica MDM - Product 360 enables you to be the true leader in the market. Learn how workflows automate your critical business processes such as new product introductions. Informatica's market leading data quality platform supports the process in the back and the enhanced business dashboard provides the necessary SLA's and allows each individual contributor of your enterprise to understand the data flow and focus on the right things to be successful.

    In this 30 minutes webinar session we will cover:

    1.Efficient task and role-oriented User Interfaces to manage your business processes driven by Informatica BPM
    2.Business User Dashboards for KPIs and Analytics to take the right decisions
    3.An interface to the new Major Release 3 GDSN. based data pool from 1WorldSync.
    4.Market leading technology that makes media asset management seamlessly available as part of the product collaboration process across your enterprise and in global roll out scenarios
    5.The new mobile UI to provide anywhere, anytime access to your product data

    We would like to invite you to join us for an introductory webinar, where you will learn about Informatica’s latest Product Information Management solution: MDM – Product 360 8.0.5

    We look forward to seeing you.
  • Data Hubs to Enhance Productivity by Combining Centralization and Self-service Recorded: Jun 30 2016 60 mins
    Philip Russom Director TDWI Research, Ron van Bruchem Business Architect Rabobank, Scott Hedrick Director Product Marketing
    Philip Russom, Research Director for TDWI, will cover his perspective on the benefits of data hubs to modernize data infrastructures. Ron van Bruchem, Business Architect at Rabobank will share their results and what they have learned by putting Data Integration Hub into production. Scott Hedrick, Director Product Marketing for Informatica, will moderate and provide a brief overview of Informatica Data Integration Hub.
  • Quantifying the True Value of Collaborative Data Prep Recorded: Jun 29 2016 59 mins
    James Haight, Blue Hill Research Principal Analyst & Andrew Comstock, Informatica Director of Product Management
    Blue Hill Research analyst James Haight joins Andrew Comstock, Director of Product Management, in this interactive discussion about the true value of data prep and how it's changing business efficiencies within the enterprise.

    Join us for this special one-hour discussion to learn:

    •Who needs to prep data and why
    •How much time data analysts actually spend preparing data
    •The quantifiable cost, limitations, and risks of using traditional data prep methods
    •Specific ways to use data prep to solve data management challenges
  • Helping Brands Convert New Customers: MDM - Product 360 & Google Shopping Recorded: Jun 29 2016 42 mins
    Christiant Santiago, Strategic Partner Development Lead, Google - Nagesh Kanumury, Director, Product Management, Informatica
    With more than 100 billion searches per month, Google answers a significant number of the world’s product and shopping-related queries.

    Brands and manufacturers want to help shoppers make better buying decisions by providing richer, higher quality, and more accurate product information. They also want tools to understand the success of their products online.

    In this webinar, marketers, product managers and e-commerce managers will learn how to use both Google's Merchant Center and Manufacturer Center to improve their brand awareness across various verticals such as CPG, Consumer Electronics, Apparel, Home& Garden etc, empowered by Informatica’s product information management app, named Informatica MDM – Product 360.

    Modern day mercantile retailer, Murdoch's - Ranch & Home Supply,will also be part of this webinar. They will share and explain how they leverage both MDM - Product 360 and Google Merchant Center to deliver the best customer experiences.

    Presenters:

    • Nagesh Kanumury - Director Product Management, Informatica
    • Kevin Dean - eCommerce Merchandising Manager, Murdoch's - Ranch & Home Supply
    • Christian Santiago - Strategic Partner Development Lead, Google
    • Meg Mason - Lead Partner Operations Manager, Google
    • Niaz Ahmed - Partner Technology Manage, Google
  • End To End Data Management Agility Recorded: Jun 28 2016 46 mins
    Philip Russom, Research Director, TDWI
    Phillip Russom, of TDWI will discuss the challenges facing data management today and eight specific things to consider to improve your data management maturity.
    As organizations increasingly look to compete on data, IT is challenged to deliver data in the time frame and quality that the business requires. This webinar will help you to increase your data management agility and to take your organization to the next level.
  • Power DevOps Efficiency and Automation with Seamless Data Management Recorded: Jun 27 2016 63 mins
    Pat Plante, VP Data Security Group, Informatica & Khalid Sebti, Chief Technologist, Hewlett Packard Enterprise
    Test automation, continuous integration (CI), and reliable test data provisioning are all key elements to making DevOps work, as they provide the necessary capabilities to quickly and securely test and release software. Without these technologies, the DevOps promise of rapidly deploying new services and applications is only a dream.

    Join this web seminar to learn how to execute an integrated data management approach that will deliver seamless automation, efficiency, and security to your DevOps and continuous integration efforts.

    You’ll learn:

    • How to release applications faster with confidence through improved collaboration, automation and visibility.
    •How self-service test data powers DevOps and CI implementations
    •Ways to manage test data to reduce risk when implementing CI and DevOps
    • Common oversights when employing automation and DevOps
    • How organizations have saved millions and slashed development cycles
    • Seamless automation tools and processes
  • Informatica Big Data Management with Intelligent Data Lake Deep Dive and Demo Recorded: Jun 23 2016 51 mins
    Amit Kara, Technical Marketing Manager & Big Data Expert and Murthy Mathiprakasam, Director Product Marketing, Informatica
    Big Data Analytics success has been constrained by the difficulty in accessing siloed data and by the traditional IT approach of gathering requirements, designing and building extracts to turn data into valuable data assets. As IT organizations are backlogged with servicing business requests, business analysts and data scientists are looking for alternative methods to discover relevant data, share data with colleagues across divisions or geographies and prepare data assets for actionable insights.

    In this deep dive, you will have the opportunity to learn about new features of Informatica Big Data Management 10.1 and Informatica’s latest innovation, Intelligent Data Lake, leveraging self-service efficiency for business analysts and data scientists by incorporating semantic search, data discovery and data preparation for interactive analysis while governing data assets.
  • Addressing BCBS 239 Risk Data Aggregation Regulations with Informatica Recorded: Jun 22 2016 42 mins
    Peter Ku, Head of Financial Services Industry Consulting.
    BCBS 239 requires globally and domestically systemically important banks to aggregate, govern, and share timely, trusted, and accurate data to manage credit, operational, market, and liquidity risk above traditional business and geographic silos. Though the deadline past back in January 1, 2016, firms are still struggling with:

    - Data integration and aggregation of data across legacy systems
    - Managing data quality errors from upstream systems and mid-stream processes
    - Identifying unique and related counterparties and legal entities for risk exposure analysis
    - Gaining access to technical metadata to understand end to end data lineage for regulators
    - Managing and publishing common business definitions of data used to manage risk

    These are just a view of the 14 principles set forth in BCBS 239. Join Peter Ku, Head of Financial Services Industry Consulting to understand how Informatica's platform is used to address BCBS 239, CCAR, and more.
  • Great Data: The Conversion Booster in Digital - How Data Quality Creates Revenue Recorded: Jun 22 2016 45 mins
    Michael Weiß, Principal Business Consultant -Christoph Koch, Technical Consultant - Nicholas Goupil PMM P360
    The Information Age we live in requires organizations to focus more and more on the management and improvement of their data assets. The costs caused by missing, incomplete or wrong data can easily add up to several thousands of Euro. Whereas great data boosts your conversion provable. Easiest example: Your webshop will sell better with a product image than without. At the same time you need to keep the effort manageable, shorten your time to market and ensure the correctness of your data. Efficient processes and high levels of data quality, based on defined rules and a maximum of automation, are the key prerequisites for competitive business models in almost every industry.

    This talk gives valuable insight into the usage of Informatica’s leading Data Quality solution embedded into Informatica’s MDM solutions like MDM - Product 360. It is based on parsionate’s proven process and implementation approach for successful project delivery and ensures business process integrity.

    Presenters:

    • Nicholas Goupil, Product Marketing Manager - Product 360, Informatica
    • Michael Weiß, Principal Business Consultant, parsionate GmbH
    • Christoph Koch, Technical Consultant, parsionate GmbH
  • Transform Your Informatica PowerCenter & Cloud Automation Recorded: Jun 21 2016 44 mins
    Frank Melchiorre, Advanced Systems Concepts; Tamara Striffler, Informatica
    As an Informatica PowerCenter or Cloud user, you’ve invested time building sophisticated ETL workflows and tasks, but the automation tools at your fingertips don’t offer the flexibility and control you need to reliably automate your processes end-to-end. Join Tamara Striffler of Informatica and Frank Melchiorre of Advanced Systems Concepts, makers of ActiveBatch, to discuss how workload automation is transforming Informatica PowerCenter and Cloud automation and the key criteria you need to consider when selecting the right workload automation solution.
  • Fast Track IDMP Compliance by Resolving the Quality of Your Data Recorded: Jun 21 2016 64 mins
    Monica McDonnell - Director Industry Consulting Europe & Helen Kinsella - Product Specialist focused on Data Quality
    While firmly on the regulatory horizon in the EU, IDMP compliance and corresponding ISO standards are intended for global use and will underpin many future regulations. The ultimate goal is to simplify the exchange of information at a national, regional and global level. And this, in turn, should lead to increased regulatory efficiency, and contribute directly to improving patient safety.

    But, Life Science companies are struggling to comply with IDMP requirements. It’s challenging because differing departmental vocabularies and pre-existing hurdles thwart even the simplest internal exchange of information across business and data silos.

    Join Informatica, the industry leader in all things data, for a webinar showcasing industry best practices for laying a strategic data foundation for IDMP compliance. You will learn about:

    • Best practice for a single authoritative, trusted view of substance, product, organization and reference data

    • Key capabilities for the automation of data quality tasks:
    o Discover anomalies in your data
    o Generate data quality scorecards based on business and quality rules
    o Validate and standardise your data
    o Route records for manual remediation to data stewards.
Putting Information Potential to Work
Informatica Webcasts target IT and business professionals who are focused on data integration and enterprise data management. These webcasts provide the latest best practices, strategies, and tips and tricks to help organizations put information potential to work to gain a competitive advantage in today’s global information economy. Informatica Corporation is the world’s number one independent provider of data integration and data management software. Thousands of enterprises worldwide depend on Informatica data integration, data quality, and big data solutions to access, integrate, and trust their information assets residing on premise and in the Cloud.

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  • Title: CIO Integration Strategies for Salesforce
  • Live at: Apr 23 2014 5:00 pm
  • Presented by: Eric Johnson, CIO, Informatica and Derald Sue, CIO, InsideTrack
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