PIM 7.1 - WHAT'S NEW? - Product Data for Real Time Commerce

Stefan Reinhardt, Product Manager, Ben Rund, Sr. Director Product Marketing
Register now and learn how PIM 7.1 helps you to win the omni-channel journey and leverage product information for more conversion power…

•Real-time commerce (certification with IBM WebSphere Commerce), which eliminates shelf lag
•Editable channel preview which help to envision how customers view the product
•Data quality dashboards for improved conversion power, which means selling more with better information
•Business Process Management enhancements for better collaboration throughout the enterprise
•Adapter for global data synchronization (GDSN like GS1 for food and home improvement) – which helps to improve quality of data and fulfill legal requirements
Jul 31 2014
52 mins
PIM 7.1 - WHAT'S NEW? - Product Data for Real Time Commerce
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Marketing Operations and Automation

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  • Find out what's in Five9's marketing tech stack in Lattice's Secret Sauce Series: Show Me Your Stack.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business. Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Doug Sechrist:

    Doug Sechrist is Vice President of Demand Marketing at Five9, the leading provider of cloud contact center software. Before joining Five9, he served as Vice President of Demand Generation at Eloqua as well as Taleo. He has also held Corporate and Field Marketing positions at ZANTAZ, an Autonomy Company, Intira Corporation, and Ascend Communications.
  • Growing installs is the number one mission for any mobile app developer, and any user acquisition strategy generally consists of a mix of organic installs and paid campaigns. But many see these as separate and distinct. Not true. To get the most out of each — especially for smaller developers — it’s critical to understand how paid installs impact organic installs, and vice versa.

    In this webinar, Ian Sefferman of TUNE will share the eye-opening results of a study investigating the correlation between paid campaigns and organic installs (yes, it’s positive), and how this varies depending on the app category and operating system. Christian Calderon of DOTS will dive into the strategies and tactics that increase both paid and organic installs, and how they work together.

    What you’ll learn:
    For every paid install, how many organic installs an app can expect to see
    How the multiplier effect impacts app categories differently
    How organic installs and engaged users affect your paid strategy and spend
    Best-practice examples on what really works to maximize both organic installs and paid campaigns for highest yield

    #paidorganic
    #appmktg

    Speakers:
    Ian Sefferman, GM, App Store Analytics
    Christian Calderon, Head of Marketing, DOTS
  • Partners are incredibly valuable when it comes to B2B marketing; they can unlock your marketing potential by accessing a wide customer base. But there are also some challenges: keeping control of content and channels while maximising the impact of your initiatives.

    In this webinar we will show you how Microsoft used their partners to amplify their content through social media.
  • As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt and integrate more tools and technologies.

    For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

    This session will highlight best practices to achieve webinar program success, including:

    - Reporting on webinar program performance and ROI
    - Scoring webinar data in your marketing automation system
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    - Establishing a set of webinar program KPIs
  • Learn the secrets to the productivity behind an agile creative team.

    Watch how one in-house creative team’s innovative agile workflow has helped them meet deadlines and increase productivity.

    Learn how to:
    ●Minimise overtime by planning work in sprints
    ●Organise priorities strategically by grooming your backlog
    ●Keep work and deadlines visible with burndown charts
    ●Prove your value as a team with continuous improvement
  • Retailers today must juggle multiple priorities to achieve success. The most important of these priorities is adapting to a world where shoppers have unprecedented power in their interactions with retailers.

    Attend our webinar on Feb 25th at 1PM Eastern, 10AM Pacific, to learn how Best-in-Class retailers make strategic use of data to overcome their challenges. Our discussion will help you increase brand awareness, grow revenue, achieve operational excellence and minimize risks when managing customer data. So join the webinar to learn:
    •The Profile of a Data-Driven Retailer
    •How to Meet and Exceed Evolving Consumer Expectations
    •Steps to Optimize your Merchandising & Supply Chain Activities
    •Best Practices to Ensure Data Security & Privacy
    •How to Leverage IT to Drive Better Shopper Experiences
  • Small businesses are facing a massive shift driven by technology. To stay competitive they are turning to technology and the Internet to manage cash flow, increase productivity and streamline operations. And the small business market is primed to accelerate its adoption as newly developed apps are helping small business owners save time, reduce costs, increase revenue and productivity, and work more effectively.

    With traditional banks slow to respond, non-banking technology providers have obliged with innovative, intuitive solutions that integrate payments, receivables, and online banking data and offer reporting and cash flow management.

    Join Yodlee Interactive and a panel of experts for an animated roundtable discussion on how the development and start-up community can capitalize on the transformation occurring in the small business sector.

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    Christine Barry, Research Director, Wholesale Banking Practice, Aite Group

    Kathryn Petralia, Co-Founder & COO, Kabbage

    Andy Childs, Vice President of Marketing, Paychex

    Greg Weddell, Practice Manager, Small Business, Yodlee
  • What tools do other marketers use? Find out in Lattice's Special Sauce Series: Show Me Your Stack! with Influitive VP of Marketing, Jim Williams.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business. Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

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    About Jim Williams:

    Jim Williams is a veteran marketer for early and growth stage tech companies. He loves bringing transformative concepts to market. Before joining the Influitive team he held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies.
  • Hear how Hilton Hotels, Adobe and Dell have launched successful Employee Advocacy Programs to achieve key business results. The case studies will include organizational adoption challenges, lessons learned, popular content employees like to share, plus how to sustain the program through rewards and recognitions.
  • Mobilizing your employees as advocates directly addresses three of the most urgent human capital must-haves: leadership development, engagement & retention.

    Join this panel discussion with Denise Holt to discover how implementing an Employee Advocacy program can meet these needs head on and the its longterm effects on the organization.
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  • Turning Big Data into Great Data: Best Practices for Data Preparation Apr 21 2015 6:00 pm UTC 60 mins
    You have tons of data, but how useful is it? Explosive data volumes and expanding data footprints are a reality for every data services team today. This is why so many enterprises are turning to big data platforms like Hadoop. But could your data consumers get even more value from your big data investments? Big data can be useful but great data that is clean and trusted is better.

    Refining big data into great data offers many benefits:
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    Join this webinar, with host David Lyle of Informatica and guest speaker Mark Madsen, Research Analyst and CEO from Third Nature, to learn about the differences between what we're used to doing to manage data and how the new big data architecture changes what we do. Mark will review what's different with the data we're adding, how and when to prepare it (or ignore it), how new data changes our data architecture, and how to govern data so that you can expedite and amplify the return on your investments in Hadoop.

    David will discuss how Informatica’s customers have successfully extracted more value from Hadoop for all sorts of applications like targeted marketing and fraud reduction by quickly ingesting, parsing, profiling, transforming, and cleansing big data into great data.
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  • Successful Application Consolidation & Migration: Data Management Best Practices Mar 10 2015 5:00 pm UTC 60 mins
    According to Gartner, “through 2019, more than 50% of data migration projects will exceed budget and/or result in some form of business disruption due to flawed execution."(1) Furthermore, 1 in 6 large IT projects go over budget by 200%, according to a Harvard Business Review article. It is widely recognized that application migration and consolidation projects are “risky business” – high-ticket items for the corporation, with a scary chance of failing. If you are undertaking any IT modernization or rationalization project, such as consolidating applications or migrating applications to the cloud or ‘on-prem’ application, such as SAP, this webinar is a must-see.

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    In this webinar, Philip Russom of TDWI will walk us through the potential data pitfalls a corporation should consider when undertaking an application consolidation or migration project. Philip will share best practices for managing data in order to minimize risks and ensure on-time and on-budget delivery of these projects. Rob will discuss Informatica’s unique methodology and solution to support these best practices. Rob will also share real-life examples on how Informatica is helping customers reduce risks and complete application consolidation and migration projects on budget and on schedule.

    1)Gartner report titled "Best Practices Mitigate Data Migration Risks and Challenges" published on December 9, 2014
  • The Catalog Stream - Informatica Procurement 8.0 - What's New Mar 3 2015 8:00 am UTC 45 mins
    Connecting buyer and supplier in B2B has always been a challenge. The need for speed and information quality as increased over time.

    B2B supply of product catalogs large customers is the core of the sales business of distributors and manufacturers. Feeding the procurement system of large enterprises quicker can bost revenue and build customer relationships.

    On the other side purchasing teams are focussing minimizing manual efforts when sourcing product catalogs from b2b suppliers. The quality of product catalogs from suppliers is still not on the level of quality procurement specialists dream of.

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    Informatica Procurement at a glance

    - Catalog Stream, the B2B Commerce Machine: PIM-2-Procurement B2B integration, for better data quality from suppliers to reduce data management efforts

    - Simple order and approval process in the catalog interface with enhanced ERP integration & eMail

    - Always Auto Content: Auto content synchronization for always valid content and search on classification view with user-based views and new catalog content

    - Catalog Information Everywhere: Integration with surrounding applications based on the Service API (ready for data fueled mobile apps)

    - Demo & more
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    Effective data governance requires the effective application of people, process, policy and technology to ensure consistent delivery of trusted, connected, and secure data across an enterprise.

    Organizations across all industries are investing in data governance to gain business value from their data to meet industry regulations, reduce the cost of doing business, and grow revenue and profits.

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  • 5 Key Elements to a Successful Ecommerce Product Taxonomy Recorded: Feb 25 2015 47 mins
    In this Webinar, Mark Leher from WAND, the recognized global taxonomy leader, will review five of the key elements that anybody with a product catalog should be thinking about to best organize the product data in their catalog. Once you’ve learned these elements, you will be ready to maximize the value of your product catalog and present the data to users in the most effective way.

    Demonstration of the WAND eCommerce Taxonomy and how it can help you rapidly develop a robust product taxonomy tree and attribute structure.

    How the WAND eCommerce Taxonomies integrate with Informatica to quickly enable collection of detailed product category and attribute level information on your product catalog.
  • How OneAmerica® is Shifting from Policy-Centric to Customer-Centric Recorded: Feb 5 2015 60 mins
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  • Great Data for Great Analytics: Best Practices for Data Management Recorded: Jan 27 2015 59 mins
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    However, business leaders often fail to recognize the inherent complexities in building and maintaining a great data foundation for Analytics. Oversimplification leads to disappointing Analytics initiatives, and hence bad decision making.

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  • Introducing Informatica Data as a Service Recorded: Jan 21 2015 20 mins
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  • Introducing Informatica Data as a Service Recorded: Jan 21 2015 19 mins
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    Today 40% of companies have more than 80% of their customer data stored in separate systems across their organization. It costs 5 to 10 times as much to win a new customer as it does to keep a customer. A mere 5% increase in customer loyalty can translate into a 75% increase in profitability. These are all compelling reasons why banks and insurance companies need to be more customer centric when it comes to big data.

    These financial institutions need a complete, current and accurate view of their businesses now. Together with Attivio’s Active Intelligence Engine (AIE), Informatica delivers it’s next generation Data Virtualization solution to the Financial Services market.

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  • Next-Gen Architecture: A “Business First” Approach for Agile Architecture Recorded: Dec 17 2014 60 mins
    The top challenge facing all architects is directly connecting architecture to business strategy and business value delivery. In this session, we will discuss how Informatica, using tools and methodology recently acquired from Proact is enabling that direct connection between business strategy and architecture.

    In this session you will hear about:
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    •How the framework has been extended for enterprise information management
    •How a business-led Architecture practice can help you to accelerate your enterprise initiatives and reduce risk regardless of your current level of EA maturity
  • Architecting for Success in Big Data – Learning from Successful Early Adopters Recorded: Dec 16 2014 56 mins
    Big Data is a BIG DEAL!

    According to Wikkbon, organizations are projected to spend US$28.5 billion in 2014, growing to $50.1 billion in 2017, on Big Data technologies to help transform their business – improving customer retention/acquisition, streamlining operations, and moving to predictive/proactive decision making.

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    •Quickly deploy Big Data projects from proof-of-concept to production
    •Leverage existing staff deliver Big Data projects
    •Keep up with evolution of Big Data technologies
    •Effectively aggregate huge amount of data from numerous sources
    •Address the breadth of data integration required across use cases
    •Economically move data to Hadoop hub for storage and processing

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  • Launch of Informatica REV (Cloud Data Preparation) Recorded: Dec 16 2014 51 mins
    Ray Wang from Constellation Research presents the “Future of Work”. Ray explores how, for the first time, the everyday business user will be able to significantly increase their personal productivity by rapidly preparing their own datasets and by speeding their time to valuable insights. In addition, see how IT will now be empowered to operate at the increasing speed of the business by proactively provisioning data to the business. Hear from Interstate Batteries, Conde Nast, G&K Services and Tableau as they talk about the advantages they have and will gain by leading the way into the “Future of Work” with data.

    In addition, all participants who watch this webinar will be given Free access to REV. Stay tuned for more information that will be sent to you via email.
  • Enabling Analytics in the Age of the Internet of Things Recorded: Dec 11 2014 61 mins
    As we move into a world where practically everything is connected and capable of generating data, what is the value to government? With the ever-growing power and sophistication of analytics engines comes the need for more, and better, data. Predictive and prescriptive analytical models that drive better decisions and automated processes thrive on such data. The use cases are endless — supply chain optimization, improvements to citizen and warfighter healthcare, more effective cybersecurity and efficiencies in transportation — to name a few.

    GovLoop and Informatica will talk about enabling analytics in this new era of the Internet of Things. The following topics will be discussed:

    • Data trends and challenges related to the Internet of Things.
    • The value of data derived from IoT to government agencies.
    • Steps to see business value from the IoT with existing resources.
  • How Insurers Can Master Data Governance Recorded: Dec 11 2014 57 mins
    In an analytical and data-intensive industry like insurance, it is critical for businesses to adopt strong data management and governance strategies. A trusted source of data is essential to increase revenue, lower operational expenses, deliver optimal customer experience, and reduce risk and compliance exposure.

    Attendees will develop a better understanding of building a data governance strategy, including how to:
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    • Measure progress towards building a trustworthy source of information
    • Drive best practices in data management
    • Protect enterprise data against security breaches
    • More efficiently transfer data to analytical environments

    Good data management is essential in today’s insurance environment. Listen in on this webcast for expert insight on building a robust data strategy.
Putting Information Potential to Work
Informatica Webcasts target IT and business professionals who are focused on data integration and enterprise data management. These webcasts provide the latest best practices, strategies, and tips and tricks to help organizations put information potential to work to gain a competitive advantage in today’s global information economy. Informatica Corporation is the world’s number one independent provider of data integration and data management software. Thousands of enterprises worldwide depend on Informatica data integration, data quality, and big data solutions to access, integrate, and trust their information assets residing on premise and in the Cloud.

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  • Title: PIM 7.1 - WHAT'S NEW? - Product Data for Real Time Commerce
  • Live at: Jul 31 2014 3:00 pm
  • Presented by: Stefan Reinhardt, Product Manager, Ben Rund, Sr. Director Product Marketing
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