Jeff Semonovich, SVP & Managing Director, First Niagara & Jakki Geiger, Sr. Director, Solutions Marketing, Informatica
To drive incremental revenue and long-term value for its shareholders, First Niagara made a commitment to compete on customer experience and product innovation. By creating a customer-centric culture, the bank is empowering all of its team members to be even more responsive to customers’ individual needs across lines of business, channels and touch points.
Join us for a webinar to hear how Jeff Semonovich, SVP & Managing Director of Enterprise Services at First Niagara, is leading the effort to implement a Customer360 platform to improve customer service and increase cross sell revenue. He will explain how the bank is rethinking the way it manages and internally shares customer data to be more agile, to innovate faster, and to future-proof the bank’s customer-centricity strategy.
Find out how First Niagara is using the Informatica Total Customer Relationship solution to bring together business-critical customer data from multiple siloed applications, clean and enrich it, merge duplicates, and manage household, business and influencer network relationships. Then, fuel their analytics and operational applications so employees are empowered to execute the bank’s customer-centric strategy.
During this webinar, Jeff Semonovich from First Niagara and Jakki Geiger, Senior Director, Solutions Marketing, Information Quality Solutions, from Informatica will:
•Discuss barriers to seeing a total customer relationship view across products and channels
•Explain how First Niagara is shifting from a product-centric to a customer-centric view
•Share the business benefits First Niagara expects to achieve
•Reveal the lessons First Niagara has learned from this experience
•Answer your customer data management questions in the live Q&A