Increase Customer Retention & Productivity with Contact Data Verification
"Quality is when the customer returns - not the product."
Learn how to improve your global contact data quality with Informatica AddressDoctor - We will show you customer examples, best practices and provide you with information on the latest features.
Delivering a product to a customer is delivering a business promise. If your customers’ contact data isn’t standardized, accurate and complete, your delivery will fail or be delayed. You will break your promise, lose your good reputation and in the worst case even the customer. Therefore, high quality customer data is of significant value for the success of your business. Learn how to avoid the costs of poor address data quality for your business and how to “deliver” your promises in a global environment to improve your customer retention and reputation.
RecordedAug 5 201434 mins
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Andy Joss: Industry Consultant, Informatica; Jason Edge: VP Global Advisory, Entity
Compliance with the General Data Protection Regulation (GDPR) should be considered by an organisation as one part of an holistic Data Governance Strategy rather than as an isolated activity. It can present a great opportunity for organisations acting in the role of Data Controllers and Data Processors to build trust with Data Subjects (the individuals whose data they hold) and become truly customer/citizen/employee centric. All too often organisations do not have that holistic, or even a piecemeal, data governance strategy in place and are, therefore, in no position to take advantage of opportunities afforded by GDPR or any other regulatory obligation. The truth is that data governance and information management strategies very often get ignored because they are difficult to articulate and seem even more difficult to execute. However, we believe that with the right assistance, they are achievable. Join us for this GDPR Consent Mastering webinar to explore these topics in more detail.
Monica Mullen and Prash Chandramohan, Marketing Managers, and Manouj Tahiliani, Sr Director Product Management, Informatica
Customer experience can be your competitive advantage. But only if you harness your data to drive loyalty. See how our next-gen, customer 360 solution can transform your sales, service, and marketing organizations.
Join this launch webinar to learn more about:
- The advantages of a data-centric focus to customer experience
- The four seemingly simple questions you must be able to answer about your customers--and how
- The solution for putting your customers front and center
Thomas Brence, Director of Product Marketing, Informatica & Monica Mullen, Principal Solutions Marketing Manager, Informatica
If you’re betting your future on digital transformation initiatives to increase the loyalty of a changing customer base, don’t overlook the state of your customer data. It’s not only customer expectations and demographics that are changing, but how you reach customers is in a perpetual state of flux. Twenty percent of addresses, thirty percent of email addresses and eighteen percent of phone numbers change every year. People change jobs, get married, have families – and have different needs as a business person, with their families, or with their friends. Relying on customer data that is inaccurate and unreliable leads to offers that fall flat, higher program costs, and lower team productivity.
Join us to learn:
- Customer data best practices to support your digital transformation investments
- How you can keep customer contact data in Salesforce relevant and accurate to boost team productivity and increase trust in your data
- The ways you can easily verify, validate and enrich your customer data for better customer understanding and actionable insights
No matter whether your business is big or small, your data most likely resides in the cloud, such as AWS or Azure, or in both the cloud and on-premises. The trick now is to effectively manage and integrate all your data so sales, marketing, HR & Finance can benefit from it. In this webinar, you'll learn how to minimize business disruption by deploying a hybrid cloud data management strategy.
Customer data is increasingly dispersed across various company platforms and processes. This webinar outlines how Informatica Cloud Customer 360 and Informatica Cloud Integration can enable Salesforce to become the customer master record – creating one single customer view and improving customer intimacy across the business.
Richard Holland, Head of Business Solutions, Genesis Housing & David Lyle, VP Business Transformation Services, Informatica
Digital transformation is either a business opportunity or an existential threat. Data is the fuel of any digital transformation. Are you able to innovate with data, change your processes, and seize the business opportunity?
Genesis Housing is a UK housing authority who use a data integration hub to simplify their solution architecture which incorporates IoT, Big Data, and mobile applications. Their result is a digital transformation improving their customer service and operational efficiency. During this webinar, David Lyle, an Informatica expert in data architectures, will explain how hub architectures are being used to solve many different modern digital transformation initiatives. Richard Holland, Head of Business Solutions, is driving the digital transformation at Genesis Housing and will share what they have achieved and learned in this project, including:
•Trends in data architectures and the benefits of a hub architecture
•Best data management practices to connect the cloud and big data with existing systems
•How Genesis Housing built hub-data fueled mobile app for customers
Contact and lead records enter Salesforce from various sources, but bad data is costly, and leaves you unable to communicate with your customers. While many departments have different needs they are typically using the same contact data – And each one has their own approach to fixing bad data.
Bad data in your Salesforce environment impacts your ability to;
•Communicate with customers
•Identify cross sell and upsell opportunities
•Plan and align territories
•Score and route leads
To fix these and other issues caused by bad data it is imperative that you implement the right tools and processes to understand the scale of the problem and fix it.
Informatica Cloud Data Quality Radar quickly identifies, fixes, and monitors data quality problems in your Salesforce environment. Attend this short webinar to hear how you can:
•Easily identify and visualize data quality issues within your applications – and drive increased confidence in data
•Automatically fix the most impactful data quality problems sooner - while reducing reliance on IT for data quality related activities
•Continuously monitor data quality across source systems
Mike Snodgrass, National Lead Solutions Architect for Government & Healthcare, Informatica
As self-service business intelligence becomes a necessity within government organizations, IT departments are looking to empower business users with clean, governed data for faster, more effective analysis. Industry leading enterprise cloud data management and visualization platforms, Informatica and Tableau, work seamlessly together to enable IT and the business to deploy self-service analytics with ease and efficiency across government
Kamal Srinivasan & Debashis Biswas from Ryder and Ann Rosen & Meera Srinivasan from Informatica
Trucks bearing the Ryder logo likely pass you by every day. Ryder is relied upon, by over 50,000 customers and more than half of Fortune 500 companies, to manage their critical fleet, transportation and supply chain, with outstanding on-time delivery rate. Needless to say, data is the critical fuel for Ryder’s overall operations. Pun intended.
Informatica will be hosting Ryder to discuss their journey to cloud with Amazon Web Services (AWS) and Amazon Redshift and the critical role data management plays in Ryder’s strategic cloud initiatives. In this webinar, we will discuss:
- Cloud journey business drivers
- Data management challenges across cloud sources such as Salesforce.com and AWS and and traditional on-premise data systems
- Common hybrid cloud data management scenarios with Amazon Redshift
- Best practices in hybrid cloud data management
Dion Jensen, Presales Consultant - Informatica / Jonas Stenström, Presales Consultant - Informatica
As cloud-first organizations adopt multiple SaaS applications, they need an efficient way to connect them together and with on-premise systems. In this webinar you’ll learn how to empower marketing, sales & finance users and make data more accessible to enhance team productivity.
Thomas Brence, Director of Product Marketing and Allison Stilley, DaaS Product Specialist
Customer communication counts. That’s why getting the most of your email program is essential. Your team works tirelessly to put together your best email campaigns. You work on the copy and the call to action. But if your message never makes it to your customers, it will not succeed. When you count on your email campaigns to generate interest and impact perception, you need to know that you can rely on each and every message making it to the inbox. The challenge is that the data that you rely on, your customer’s email address, might be inaccurate. Attend this webinar where our experts will walk you through what you need to know to make your customer communications successful.
Answering toughest marketing questions using analytics is on top of mind for every marketing leader. Despite years of investment in slew of applications - ranging from online advertising, to web technology, to marketing automation and CRM - most B2B and B2C marketing organization still struggle to answer key questions such as
-What’s the value of various marketing touches, programs, and channels?
-How did their marketing campaigns perform and what influence they had on the opportunities, pipeline, and revenue?
-Which interactions resulted in a sale?
-What events occurred and in what order, which touches and when they took place?
Answering these questions hold the key to successful marketing but organizations still fly blind in turning data into actionable insights.
With Informatica Marketing Data Lake, data-driven marketers can maximize the return on marketing investments. By combining data ingestion, data quality, governance and master data management, Informatica Marketing Data Lake enables marketing teams to understand granular insights about campaigns and other marketing activities that help increase sales effectiveness, customer loyalty and deliver higher return-on-investment.
In this webinar you will learn from experts and get an in-depth demo showing:
-How to integrate data from your marketing applications into your data lake
-How to ensure the data in your marketing data lake is clean
-Create an enriched and trusted profile of prospects, customers, and accounts along with the relationships
-Deliver quality data to marketing analytic initiatives
Krishna Sarma, Director, TD Ameritrade, David Lyle, VP, Informatica, & Amit Kara, Technical Marketing Manager, Informatica
Organizations worldwide are looking to compete on data and analytics, and this increasingly means moving beyond the data warehouse. In this webinar, Krishna Sarma, Director of Data Development at TD Ameritrade, will talk about their experience, best practices, and lessons learned while augmenting their data warehouse with a new data lake for innovation. He will also describe their data management approaches for this new hybrid architecture.
Along with data experts at Informatica, the webinar will also cover:
• The relative strengths and weaknesses of data warehouses and data lakes
• When to use what for the task at hand
• Best data management practices for an increasingly hybrid data architecture
• How to deliver data faster and better in the face of increasing data complexity and technology changes
Andy Joss - Informatica, Simon White - Cognizant, Tracy Woods - Cognizant
Digitalization further increases the pressure on data privacy. Deeper knowledge of your customer presents new opportunities but simultaneously highlights the need to control and protect customer data. Join this webinar to learn about the role of GDPR (General Data Protection Regulation) and data governance for delivering world class customer experience. Together with our partners Cognizant, we will cover topics such as the impact of GDPR on your customer service, the key steps to meet the GDPR data challenge, guidance on where to start, and how to achieve competitive differentiation and advantage on the back of this new regulation.
Cloud platforms (e.g. AWS and Azure) and cloud applications (e.g. Salesforce, Workday, Tableau) are becoming an increasingly prevalent constituent of a company’s enterprise architecture. This webinar sets out the market context overall, Informatica’s leading Gartner cloud Integration product overview and it’s position within Informatica’s strategy.
Ron Lunasin, Sr Director, Product Mgmt, Informatica
It is a well-known fact that cloud is becoming a strategic initiative for organizations, big and small. The question is – how do you get there? How do you efficiently manage all your data as you transform your business to a cloud-first organization? Today, you likely have a hybrid on premise/cloud model that started years ago with a simple migration project and now you have a mandate to deliver new projects in the cloud to maximize cloud economies. In this webinar we will discuss key use cases to consider throughout your journey to the cloud. We will share how a flexible hybrid data management platform can help you gain the full benefits of your existing investments, while adopting new technologies. Whether you have a cloud-first strategy or you are on a hybrid journey, we’ve got you covered.
Join us to learn about key use cases you should consider throughout your journey to cloud, and the data management best practices that can help you turn digital disruption to your advantage to efficiently and quickly satisfy business requirements - as you want - at your pace.
When a manufacturer wants a Wifi Module for the next generation of smart phone, the design engineers turn to Mouser Electronics to find the exact module they need. As a worldwide, leading authorized distributor of electronic components and semiconductors, Mouser specializes in the rapid introduction of new products and technologies for more than 600 manufacturers.
With neither Inside Sales nor Outside Sales teams, new customers discover Mouser through the detailed product pages on the many country specific websites. Most sales are completed online and with 7 million active products and information on 14 million obsolete/unavailable products. Mouser.com serves as a primary reference for anyone designing a circuit. Mouser’s product data is a critical differentiator and is elemental to Mouser’s growth and success in providing engineers and buyers with product data that is highly searchable, complete, and accurate.
Join this webinar to hear Hayne Shumate, SVP of Internet Business from Mouser Electronics, Matt Weinke of Infoverity, and Prash Chandramohan of Informatica share:
-Product information management (PIM) requirements that help Mouser sustain 20% annual growth
-How Mouser uses Informatica MDM Product 360 to maintain high-quality, detailed electronics data so that customers can quickly find, select and buy the components that meet their specifications
-Best practices from Infoverity and their Quickstart framework that helps companies like Mouser start small and scale with their PIM implementations
-Lessons learned from this experience, and the next steps in Mouser’s PIM journey
Kevin Erdman,Head of BI,Thornburg Investment Management & Anwesa Chatterjee, Director PM,Informatica Cloud
With data democratization, businesses are adopting to self-service analytics at an unprecedented rate. However, it is critical for business and IT to collaborate and ensure the integrity, quality, and completeness of the underlying data. Please join Thornburg and Informatica to explore the benefits of governed self-service analytics and how your company can adopt to the best practices to enable business and IT collaborate and drive overall business values.
In the session you would learn how Thornburg sales and marketing teams benefit from real-time self-service analytics based on connected data across Salesforce and Microsoft SQL Database using Informatica Cloud for Tableau.
Informatica Cloud and Tableau in combination, help Thornburg achieve operational efficiency and productivity across its sales and marketing teams and empower business users with self-service analytics supported by clean, connected and trusted data.
Philip Russom, TDWI, Tavo De Leon, Cognizant, & Murthy Mathiprakasam, Informatica
Organizations are adopting Hadoop to extend their analytical capabilities with greater access to a wider variety of data. However, despite these new platforms, data analysts still struggle to find and harness all types of data across the enterprise. Antiquated approaches to hand coding and code generation fail to automate labor-intensive manual processes or discover relationships between datasets. This ultimately leaves data inconsistent, incomplete and stale for trusted analytical use. Successful organizations are adopting data lake management innovations to quickly and flexibly ingest, cleanse, master, prepare, govern, secure, and deliver all types of data on-premise or in the cloud. This ensures consistently faster and more flexible delivery of trusted data for big data projects. Join this webinar, sponsored by DBTA Magazine, to hear Philip Russom from TDWI and experts from Informatica and Cognizant discuss the latest innovations in data lake management.
Informatica Webcasts target IT and business professionals who are focused on enterprise data management. These webcasts provide the latest best practices, strategies, and tips and tricks to help organizations use data to gain a competitive advantage in today’s global information economy.
Informatica is 100 percent focused on data because the world runs on data. Organizations need business solutions around data for the cloud, big data, real-time and streaming. Informatica is the world’s No. 1 provider of data management solutions, in the cloud, on-premise or in a hybrid environment. More than 7,000 organizations around the world turn to Informatica for data solutions that power their businesses.
For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com.