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How OneAmerica® is Shifting from Policy-Centric to Customer-Centric

Consumers' expectations of insurance companies have changed. They expect a seamless, integrated and consistent customer experience throughout their life stages.

What does this mean for insurance companies? They need to transform how they operate to deliver better customer experiences. CRM applications promised a 360 customer view, but never quite delivered. The fact is, not all valuable data about customers is in CRM. It's scattered across multiple policy-centric applications. And, the core customer data that should be the same across applications, isn't, which makes it difficult to reconcile.

Join us for a webinar to hear how Nicolas Lance, VP of Retirement Income Strategies & Head of Customer Data at OneAmerica®, is leading the shift from a policy-centric to a customer-centric view to improve customer experience. Find out how OneAmerica® is using master data management (MDM) to bring together business-critical data from multiple applications, clean and enrich it, merge duplicates, and create relationships between data. Then, fuel CRM and other applications with clean, consistent, and connected customer information.

During this webinar, Nicolas Lance from OneAmerica®, Naveen Sharma from Cognizant and Jakki Geiger from Informatica will:

• Discuss barriers to seeing a total customer relationship view across products and channels
• Explain how OneAmerica® is shifting from a policy-centric to a customer-centric view
• Share the business benefits OneAmerica® expects to achieve
• Reveal the lessons OneAmerica® has learned from this experience
Recorded Feb 5 2015 60 mins
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Presented by
Nicolas Lance, VP Retirement Income Strategies, OneAmerica® & Naveen Sharma, Sr. Director, MDM Practice, Cognizant
Presentation preview: How OneAmerica® is Shifting from Policy-Centric to Customer-Centric

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The disruptive power of data. (TM)
Digital transformation changes expectations: better service, faster delivery, with less cost. Businesses must transform to stay relevant and data holds the answers.
As the world’s leader in enterprise cloud data management, we’re prepared to help you intelligently lead—in any sector, category or niche. Informatica provides you with the foresight to become more agile, realize new growth opportunities or create new inventions. With 100% focus on everything data, we offer the versatility needed to succeed.
We invite you to explore all that Informatica has to offer—and unleash the power of data to drive your next intelligent disruption.

Informatica is the only Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to unleash the power of data to fuel innovation, become more agile and realize new growth opportunities, resulting in intelligent market disruptions. With over 7,000 customers worldwide, Informatica is the trusted leader in Enterprise Cloud Data Management. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com.

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  • Title: How OneAmerica® is Shifting from Policy-Centric to Customer-Centric
  • Live at: Feb 5 2015 7:00 pm
  • Presented by: Nicolas Lance, VP Retirement Income Strategies, OneAmerica® & Naveen Sharma, Sr. Director, MDM Practice, Cognizant
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