Don Nanneman, Senior Director of Product Marketing, Informatica
Advances in marketing technologies, programs and processes have exploded over the past few years. To take better advantage of these innovations, you need to fuel them with trusted, governed, relevant and authoritative data. The results are deeper customer insights around relationships so that you can unleash differentiated customer engagement and personalized experiences.
Businesses are drowning in a deluge of data collected from so many sources and in so many formats. To unleash the power of data, information needs to be intelligently shared by multiple applications across the business. However, the quality of the data can't always be guaranteed, resulting in errors and wasted effort. Equally important, analytics using bad data will produce inaccurate results leading to poor decision making. With the right technology and an intelligent data-driven approach, companies can effectively see, understand, and share data insights across their organizations.
Trusted by over 4,000 Salesforce customers, the Informatica Intelligent Cloud Services offers the most complete suite of modular data management services for the Salesforce Sales, Service, Marketing, Commerce, IoT and Analytics Clouds.
Attend this informative Informatica session, hosted by TechRepublic, and learn how:
• Integrating your data and applications provides the foundation for more effective marketing campaigns and information sharing
• Delivering great data quality will improve marketing ROI, analytics and improved customer experiences
• Robust master data management, data hubs, and automation can provide more accurate, real-time data across all your business applications
• Automation and best practices can significantly streamline repetitive and complex workflows reducing errors and saving time
The key to data-driven marketing is entirely in your control.