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4 proven ways to make your marketing efforts work harder

Everybody is talking about Big Data, but the truth is, even the topic itself can be confusing — let alone how ‘regular’ marketers can use Big Data to affect their next marketing campaign.

In this rapid-fire webinar, Carolyn Goodman, popular Target Marketing blogger and 35+ year marketing vet, will share her tips on how to use just a few, simple data points to leverage some big results. Whether you’re a B-to-B or a B-to-C marketer, Carolyn will provide some Case Studies about new and innovative ways you can leverage data you probably already have, to make a difference with your next marketing initiative.

Specifically, you’ll learn:
- How one security company was able to generate 177% more lead traffic to a landing page
- The ‘secret’ to driving more volume from banner ads
- An innovative way to generate more customized email nurturing messages
- A new way to appeal to a customers’ ego

Watch today.
Recorded Jun 3 2016 19 mins
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Presented by
Carolyn Goodman, President/Creative Director, Goodman Marketing Partners
Presentation preview: 4 proven ways to make your marketing efforts work harder

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  • Building a Strong Office of the Chief Data Officer (CDO) Apr 16 2019 6:00 pm UTC 60 mins
    Juan Tello, Deloitte Consulting, Juan Riojas, Informatica and Richard Ganley, Informatica
    Let's talk about building a strong office of the Chief Data Officer (CDO)

    As a leader in Information Technology, your job is quickly transforming and emerging as a critical enabler among the leadership team. IT leaders are tasked with enhancing executive decision making, improving operational efficiency and empowering innovation - which often includes building a strong office of the Chief Data Officer.

    Join us for a conversation about the emerging role of the CDO. Your hosts are both CDOs - Juan Tello of Deloitte Consulting and Juan Riojas of Informatica, who will reveal their strategies and key learnings for building a strong office of the Chief Data Officer. Moderating the discussion will be Informatica's Richard Ganley, SVP Global Alliances.

    Discussion topics include:
    •Establishing executive level alignment - gaining "C" suite recognition
    •Evolving role as an operator, catalyst, technologist and strategist
    •Think big, start small, scale fast
    •Building cross-company cooperation and a strong team

    Join this webinar to understand how to better harness data that powers your business and give your organization the competitive edge.
  • Meet the Experts: Accelerate Cloud Data Warehousing with Snowflake & Informatica Apr 9 2019 6:00 pm UTC 60 mins
    Harsha Kapre, Snowflake Computing; Puneet Gupta, Informatica & Amol Dongre, Informatica
    Cloud Data Warehouse is a key component of analytics modernization, so you can enable data-driven business decisions. Join Harsha Kapre, Director of Product Management at Snowflake Computing and Informatica's Puneet Gupta, VP Product Management iPaaS & Cloud Platform and Amol Dongre, Director of Product Management, for a deep-dive exploration of our joint solution. We will discuss how together we help infuse analytics solutions with cloud agility and scale, rapidly curating multi-cloud and on-premises, trusted and relevant data in a cloud data warehouse. We will review key use cases and typical adoption patterns we are seeing in the market for cloud data warehouse.

    Our experts will discuss in detail key features of our joint solution as well as a reference architecture and recommended best practices. We will also provide a high-level overview of leveraging an AI-driven catalog to identify enterprise-wide data assets for cloud migration and empower analysts with data discovery. Finally, learn how Informatica and Snowflake help you govern and secure data, not only for analytics, but also for data sharing so you can unleash the power of new data economy. Our session will include a demo of our joint solution.
  • A Cognizant & Informatica Methodology: Implementing Data Deletion Apr 4 2019 12:00 pm UTC 60 mins
    Steve Holyer, Graham Thomas
    Are you aware of the crucial role data deletion plays in data privacy compliance? Join Informatica and Cognizant for a short interactive webinar session: Implementing Data Deletion – A Vital Element in Data Privacy Compliance.

    During this session we will discuss:
    • Why Data Deletion is necessary for data privacy regulation
    • Data Deletion Best Practices
    • The value delivered by a Business First Approach to Data Deletion

    This interactive session will end with a live Q&A, so you can learn from data deletion experts at Cognizant and Informatica.

    Plus gain insight into the Right of Erasure (right to be forgotten) and Retention / Data Minimisation and the difficulties organisations have met of which can severely impact an operational business if not done correctly.

    The great news is we are here to support you with a proven solution to deliver a scalable data deletion approach, leveraging advanced technology and processes to ensure data deletion is achieved safely, while returning value to your organisation beyond compliance.
  • Boost Scientific Efficiency through AI assisted data search and prep Apr 3 2019 1:00 pm UTC 90 mins
    Monica McDonnell
    Pharmaceutical companies continue to invest in several different strategies to increase R&D returns and scientific efficiency. Strategies range from increasing access to research through partnerships or acquisitions, improved execution during clinical trials and patient outreach, and incorporating real world evidence. Despite varied approaches, all strategies have a common thread: access to more data which is generated, stored and analysed in a variety of new and different methods.

    However, improvements in scientific efficiency will not be boosted by securing access to a larger set of data alone. Scientists and researchers must be provided with the capability to navigate through increasing amounts of available data to find, understand and prepare relevant data to boost discovery and understanding.

    Find out how Informatica is leveraging artificial intelligence to help research professionals increase their efficiency by:

    •Reducing time required to search for and prepare data for analysis
    •Boosting understanding by exposing relationships between data
    •Facilitating collaboration on data sets
  • How to Succeed in 2019 as a Data-Driven Company: MDM and Data Quality Mar 20 2019 6:00 pm UTC 75 mins
    Monica Mullen, Principal Solutions Marketing Manager, MDM & Prash Chandramohan, Director, Product Marketing
    Companies of all sizes going through a digital transformation are relying on a foundation of accurate, complete, and relevant data. With trusted data, they fuel a number of powerful initiatives including customer experience, operational efficiency, and advanced analytics. But, errors in data exist. And when most companies start looking into their data, they realize the data problems are worse than they thought.

    They look to improve the quality of their data but navigating the options for trusted data solutions can be daunting. In this webinar, Prash Chandramohan and Monica Mullen of Informatica will focus on the outlining the difference between Master Data Management and Data Quality.

    If you’re trying to build a foundation of trusted data to fuel your digital transformation and want to better understand the tools and their purpose, register for this webinar today to learn more. We’ll share how a trusted source of clean, relevant, and complete data can help you succeed in 2019 as a data-driven company.
  • How to Succeed in a Data-Driven SMB: An Introduction to a 360-View of Data Mar 19 2019 2:00 pm UTC 60 mins
    Monica Mullen, Principal Solutions Marketing Manager, MDM & Prash Chandramohan, Director, Product Marketing
    It doesn’t matter if you’re a company with $50 billion in revenues or $50 million, you probably have data everywhere. Data is at the heart of companies of all sizes and across all industries around the globe. And for a growing business of any size, a trusted 360 view of data plays a critical role in productivity, providing business context, improving analytical insights, and creating the customer experiences you want to deliver.

    Many companies have realized that reaching their goals is faster with an end-to-end data strategy that includes master data management (MDM). But what is MDM exactly?

    Providing a ‘new to MDM point of view,’ join Monica Mullen and Prash Chandramohan of Informatica as they discuss MDM, what it is, and how you can be successful. You’ll learn:

    • The power of a single source of truth and 360 view of data
    • What MDM is and does, in terms the business would understand
    • An approach to starting small with configuration-based MDM for any budget size
  • AI-Driven Next Gen Analytics Recorded: Mar 14 2019 32 mins
    Vamshi Sriperumbudur and Amit Kara
    No matter which industry you’re in, analytics are critical to drive business insights and therefore results. However, 80% of time is spent on preparing data for analytics and AI/ML projects and only 20% on drawing insights from the data. Automation becomes a critical success factor for effective data lake management to drive faster insights.

    For faster analytics and insights, drive collaboration among your data user personas and operationalize AI in every single step of your data lake management supply chain:
    •Data discovery and cataloging
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  • How to Build a Global, Synchronized 360 View of Customer Data in Salesforce Recorded: Feb 28 2019 49 mins
    Miranda Pocock, Cloud Perspective - Monica Mullen, Informatica
    Salesforce is often the system of record for account, customer, and contact data. And many global companies have multiple instances of Salesforce that need to come together into a single view, while preserving the unique needs and processes across different lines of business.

    Join Miranda Pocock, CTO of Cloud Perspective and Monica Mullen, Informatica, as they walk through a case study at a Fortune 100 company to create a 360 view of the customer within Salesforce. The team brought together 13 different instances of Salesforce to provide revenue, opportunities, and account visibility across the company. They will cover:

    1. How to connect and synchronize data across multiple Salesforce instances through a hub and spoke architecture
    2. The best way to integrate Salesforce with D&B for real time enrichment of customer records
    3. The creation of complete corporate hierarchies – built automatically within Salesforce

    Register for this webinar today to learn more, ask questions, and hear from experts about how Informatica Customer 360 for Salesforce delivers on the promise of a corporate-wide, global customer view.
  • Reimagine Data Governance: Creating Context with Data Discovery and Data Catalog Recorded: Feb 27 2019 58 mins
    Andy Joss, Head of Solutions & Data Governance, and Steve Holyer, Data Security Solution Specialist, Informatica
    It comes as no surprise that the volumes and complexities of data are projected to continue to increase over the next few years. At the same time market disruption and important business initiatives drive the need for trusted, governed data to succeed with data-driven digital transformation.

    Organizations are rapidly realizing how much of a struggle it is to keep pace with these changes and keep track of their data assets. Not just because of regulations like GDPR, there is a need to know where the sensitive and personal data assets are, and how they move around the organization.

    Data Discovery is the use of technologies designed to find and keep track of data assets, especially when data volumes and complexities are so significant. Finding data is only the first part of the challenge; making sense of it all and understanding data context is equally important. Without data context, how can data consumers know whether the data they’re looking at is the right data or fit for purpose?

    In this webinar, we’ll look at:

    •Data Discovery challenges and opportunities
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    •How AI can help deal with volume and complexity issues
  • How to Succeed in a Data-Driven SMB: An Introduction to a 360-View of Data Recorded: Feb 20 2019 60 mins
    Monica Mullen, Principal Solutions Marketing Manager, MDM & Prash Chandramohan, Director, Product Marketing
    It doesn’t matter if you’re a company with $50 billion in revenues or $50 million, you probably have data everywhere. Data is at the heart of companies of all sizes and across all industries around the globe. And for a growing business of any size, a trusted 360 view of data plays a critical role in productivity, providing business context, improving analytical insights, and creating the customer experiences you want to deliver.

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    Providing a ‘new to MDM point of view,’ join Monica Mullen and Prash Chandramohan of Informatica as they discuss MDM, what it is, and how you can be successful. You’ll learn:

    •The power of a single source of truth and 360 view of data
    •What MDM is and does, in terms the business would understand
    •An approach to starting small with configuration-based MDM for any budget size
  • Data Cataloging - Essential for your Analytics Modernization Initiatives Recorded: Feb 20 2019 42 mins
    Helen Kinsella, Senior Product Specialist, Informatica
    Data landscapes are changing constantly, and data is exploding. Companies have ambitious plans to expand and disrupt markets based on data. Business users want answers to many complex business questions.

    However, finding the right data is not a trivial task.

    No matter how modern your modern analytics platform is, unless your business users can find, trust, understand the context of, and quickly leverage their data assets throughout the enterprise, your analytics modernization initiative will probably deliver underwhelming results.

    Data cataloging is an essential component for a modern analytics initiative, supporting self-service discovery and access to data.

    Join this webinar to

    •Hear how Informatica Enterprise Data Catalog enables both business and IT users to discover, understand, curate, and manage all data assets across the enterprise.
    •See an AI-powered data catalog in action
    •Find out what your next steps might be to accelerate your data-driven digital transformation through data insights and decisions based on trustworthy and relevant data
  • What’s New in Informatica MDM - Supplier 360 Version 10.3 Recorded: Feb 12 2019 43 mins
    Oliver Soans, Principal Product Manager MDM Solutions & Antonia Renner, MDM Solutions Marketing, Informatica
    Building a single, trusted view of suppliers remains a challenge for many organizations, especially when each team — such as procurement, supply chain, and supplier management — is often grappling with distinct, siloed systems and applications across departments, regions, and business units. By standardizing and automating workflows for onboarding and collaborating with suppliers, teams can not only improve efficiency and enhance supplier lifecycle management, performance, but reduce compliance risk.

    Informatica MDM – Supplier 360 is a master-data fueled business solution that helps companies more efficiently collaborate with suppliers and improve their ability to assess compliance, performance and risk of their vendors by accessing a next-gen, 360-degree view of supplier data across the enterprise.

    Join this webinar with demo to learn about the latest innovations of MDM - Supplier 360 Version 10.3., including:
    - Increased usability for broker users accessing Product 360
    - Enhanced look-and-feel for buyer-side view
    - Extended localization support for eight languages
    - Configuration of answer types for product-related questions
    - Improved collaboration with task view access for Product 360
  • An Epic Journey: Improving EHRs with Trusted Data at BJC Healthcare Recorded: Dec 13 2018 60 mins
    Nathan Rain, Group Manager, Data Governance & Master Data Management, BJC Center for Clinical Excellence (CCE)
    BJC Healthcare is one of the largest nonprofit health care integrated delivery organizations in the country. In 2016, BJC embarked on a journey to replace multiple instances and multiple types of Electronic Medical Records (EMR) systems with a new single EMR with Epic.

    Nathan Rain, Group Manager of Data Governance & Master Data Management at BJC Healthcare, led a team that defined the path to create a trusted golden record across its 15 hospitals, five service organizations, and hundreds of outreach services for residents. Along this journey, Nathan learned a number of valuable lessons including how to:

    •Set the objective and explain the need to ensure executive buy-in
    •Create a single trusted view of Provider data from multiple sources
    •Avoid pitfalls and define optimization criteria in Epic that drives adoption
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    Join Nathan and Informatica in this webinar to learn more about the value and power of master data management and data governance to fuel trusted data in healthcare.
  • Accelerate Cloud Analytics Modernization with AWS, Tableau and Informatica Recorded: Dec 12 2018 54 mins
    Greg Khairallah, AWS - Vaidy Krishnan, Tableau - Andrew McIntyre, Informatica - Deepak Rameswarpu, Informatica
    Register to learn how Amazon Redshift, Tableau, and Informatica can unleash your data for modern analytics

    Creating a modern cloud analytics infrastructure to enable better data-driven decision making is a critical goal of organizations today. Business and technical leaders want to better utilize their data assets to power their company’s digital transformations. Being able to make all of your data from across cloud and on-premise system easily available through self-service can accelerate your cloud analytics modernization journey and make your organization’s analytics more agile.

    A modern cloud analytics platform can address many challenges, including:

    · How to automate the integration and staging of all critical data, no matter its type, from across the organization
    · How to make discovery and profiling of integrated data available to analysts via self-service
    · How to fuel a scalable cloud data warehouse with all of the data necessary for analytics
    · How to quickly analyze together any data from across the organization
    · How to speed the identification data assets to be migrated to AWS

    Leveraging best-in-class technology for cloud analytics can address these challenges and provide a platform for more effective and efficient analytics throughout your organization.

    To speed customer journeys to analytics in the cloud, Informatica has teamed up with Tableau and AWS to create a pre-integrated joint solution. This solution combines Informatica data cataloging, data integration, and management, data warehousing with Amazon Redshift and visual analytics with Tableau. In this webinar, we will discuss the joint solution and provide a demo of how you can get started.
  • An Agile Approach to Identity Resolution in Large, Historic Data Sets Recorded: Nov 15 2018 55 mins
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    To accurately depict a person’s history and interactions for more trusted reporting and analytics, this Federal agency leveraged an Informatica solution to create unique identities. The agency found that it still could not accomplish its consolidated reporting goals due to poor data quality even after doing everything right with a data warehouse. They used an agile approach to resolve 30 years of person-related records from 30 systems into unique identities.

    Join this webinar to learn how identity resolution applies industry standard algorithms as part of its fuzzy matching process to deliver a self-service view of high-quality immigration data.

    Lisa Spory, Vice President of Account Management and former Program Manager for a large data warehouse project at Sevatec, and Prash Chandramohan, Director of MDM Product Marketing, Informatica, will discuss how identity resolution enables this agency to
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    - better serve the applicants while minimizing fraud
  • What’s New in Informatica Address Verification 5.14? Recorded: Nov 15 2018 34 mins
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  • Trusted data: what does it mean and how to achieve it? Recorded: Nov 15 2018 46 mins
    Milutin Rmandic, Solnet and Anand Ramamoorthy, Informatica APJ
    As organisations are seizing the opportunity to become more agile and enable transformation by intelligently using data, the need to act to defend against being disrupted by market, business, and technology forces has never been greater. With data increasingly becoming a business asset, organisations are looking to more intelligently deliver Data Governance as a way to maximise the value of their data.

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    •Collaboration around data, across an organisation
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    Andy Joss, Head of Solutions & Data Governance, and Giuseppe Mura, Principal Architect, Informatica
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    The complex world of business information needs maps just as much as physical environments. These maps enable users not only to find the shortest route to data that are relevant to them, but also to understand the business and technical context that determines the relevance for their specific use case.

    In this webinar we will discuss the meaning of lineage and discover the techniques we can use to build a comprehensive set of navigational charts for the modern data explorer. Please join us to hear about different types of lineage, the potential for automation and the need to connect it all to ultimately ensure trustworthiness and quality of your data for regulatory compliance and key business initiatives.
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    Alan Lundberg, Keshav Ramarao, - Informatica
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The disruptive power of data. (TM)
Digital transformation changes expectations: better service, faster delivery, with less cost. Businesses must transform to stay relevant and data holds the answers.
As the world’s leader in enterprise cloud data management, we’re prepared to help you intelligently lead—in any sector, category or niche. Informatica provides you with the foresight to become more agile, realize new growth opportunities or create new inventions. With 100% focus on everything data, we offer the versatility needed to succeed.
We invite you to explore all that Informatica has to offer—and unleash the power of data to drive your next intelligent disruption.

Informatica is the only Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to unleash the power of data to fuel innovation, become more agile and realize new growth opportunities, resulting in intelligent market disruptions. With over 9,000 customers worldwide, Informatica is the trusted leader in Enterprise Cloud Data Management. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com.

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  • Title: 4 proven ways to make your marketing efforts work harder
  • Live at: Jun 3 2016 11:30 pm
  • Presented by: Carolyn Goodman, President/Creative Director, Goodman Marketing Partners
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