4 proven ways to make your marketing efforts work harder
Everybody is talking about Big Data, but the truth is, even the topic itself can be confusing — let alone how ‘regular’ marketers can use Big Data to affect their next marketing campaign.
In this rapid-fire webinar, Carolyn Goodman, popular Target Marketing blogger and 35+ year marketing vet, will share her tips on how to use just a few, simple data points to leverage some big results. Whether you’re a B-to-B or a B-to-C marketer, Carolyn will provide some Case Studies about new and innovative ways you can leverage data you probably already have, to make a difference with your next marketing initiative.
Specifically, you’ll learn:
- How one security company was able to generate 177% more lead traffic to a landing page
- The ‘secret’ to driving more volume from banner ads
- An innovative way to generate more customized email nurturing messages
- A new way to appeal to a customers’ ego
RecordedJun 3 201619 mins
Your place is confirmed, we'll send you email reminders
Andy Joss, Head of Solutions & Data Governance, and Steve Holyer, Data Security Solution Specialist, Informatica
It comes as no surprise that the volumes and complexities of data are projected to continue to increase over the next few years. At the same time market disruption and important business initiatives drive the need for trusted, governed data to succeed with data-driven digital transformation.
Organizations are rapidly realizing how much of a struggle it is to keep pace with these changes and keep track of their data assets. Not just because of regulations like GDPR, there is a need to know where the sensitive and personal data assets are, and how they move around the organization.
Data Discovery is the use of technologies designed to find and keep track of data assets, especially when data volumes and complexities are so significant. Finding data is only the first part of the challenge; making sense of it all and understanding data context is equally important. Without data context, how can data consumers know whether the data they’re looking at is the right data or fit for purpose?
In this webinar, we’ll look at:
•Data Discovery challenges and opportunities
•Data Catalogs and the role they play in supporting your data governance program, and more specifically providing data context
•How AI can help deal with volume and complexity issues
Helen Kinsella, Senior Product Specialist, Informatica
Data landscapes are changing constantly, and data is exploding. Companies have ambitious plans to expand and disrupt markets based on data. Business users want answers to many complex business questions.
However, finding the right data is not a trivial task.
No matter how modern your modern analytics platform is, unless your business users can find, trust, understand the context of, and quickly leverage their data assets throughout the enterprise, your analytics modernization initiative will probably deliver underwhelming results.
Data cataloging is an essential component for a modern analytics initiative, supporting self-service discovery and access to data.
Join this webinar to
•Hear how Informatica Enterprise Data Catalog enables both business and IT users to discover, understand, curate, and manage all data assets across the enterprise.
•See an AI-powered data catalog in action
•Find out what your next steps might be to accelerate your data-driven digital transformation through data insights and decisions based on trustworthy and relevant data
Oliver Soans, Principal Product Manager MDM Solutions & Antonia Renner, MDM Solutions Marketing, Informatica
Building a single, trusted view of suppliers remains a challenge for many organizations, especially when each team — such as procurement, supply chain, and supplier management — is often grappling with distinct, siloed systems and applications across departments, regions, and business units. By standardizing and automating workflows for onboarding and collaborating with suppliers, teams can not only improve efficiency and enhance supplier lifecycle management, performance, but reduce compliance risk.
Informatica MDM – Supplier 360 is a master-data fueled business solution that helps companies more efficiently collaborate with suppliers and improve their ability to assess compliance, performance and risk of their vendors by accessing a next-gen, 360-degree view of supplier data across the enterprise.
Join this webinar with demo to learn about the latest innovations of MDM - Supplier 360 Version 10.3., including:
- Increased usability for broker users accessing Product 360
- Enhanced look-and-feel for buyer-side view
- Extended localization support for eight languages
- Configuration of answer types for product-related questions
- Improved collaboration with task view access for Product 360
Nathan Rain, Group Manager, Data Governance & Master Data Management, BJC Center for Clinical Excellence (CCE)
BJC Healthcare is one of the largest nonprofit health care integrated delivery organizations in the country. In 2016, BJC embarked on a journey to replace multiple instances and multiple types of Electronic Medical Records (EMR) systems with a new single EMR with Epic.
Nathan Rain, Group Manager of Data Governance & Master Data Management at BJC Healthcare, led a team that defined the path to create a trusted golden record across its 15 hospitals, five service organizations, and hundreds of outreach services for residents. Along this journey, Nathan learned a number of valuable lessons including how to:
•Set the objective and explain the need to ensure executive buy-in
•Create a single trusted view of Provider data from multiple sources
•Avoid pitfalls and define optimization criteria in Epic that drives adoption
•Automate processes and achieve high levels of efficiency with existing resources
Join Nathan and Informatica in this webinar to learn more about the value and power of master data management and data governance to fuel trusted data in healthcare.
Register to learn how Amazon Redshift, Tableau, and Informatica can unleash your data for modern analytics
Creating a modern cloud analytics infrastructure to enable better data-driven decision making is a critical goal of organizations today. Business and technical leaders want to better utilize their data assets to power their company’s digital transformations. Being able to make all of your data from across cloud and on-premise system easily available through self-service can accelerate your cloud analytics modernization journey and make your organization’s analytics more agile.
A modern cloud analytics platform can address many challenges, including:
· How to automate the integration and staging of all critical data, no matter its type, from across the organization
· How to make discovery and profiling of integrated data available to analysts via self-service
· How to fuel a scalable cloud data warehouse with all of the data necessary for analytics
· How to quickly analyze together any data from across the organization
· How to speed the identification data assets to be migrated to AWS
Leveraging best-in-class technology for cloud analytics can address these challenges and provide a platform for more effective and efficient analytics throughout your organization.
To speed customer journeys to analytics in the cloud, Informatica has teamed up with Tableau and AWS to create a pre-integrated joint solution. This solution combines Informatica data cataloging, data integration, and management, data warehousing with Amazon Redshift and visual analytics with Tableau. In this webinar, we will discuss the joint solution and provide a demo of how you can get started.
Lisa Spory, Sevatec, Prash Chandramohan, Informatica
To accurately depict a person’s history and interactions for more trusted reporting and analytics, this Federal agency leveraged an Informatica solution to create unique identities. The agency found that it still could not accomplish its consolidated reporting goals due to poor data quality even after doing everything right with a data warehouse. They used an agile approach to resolve 30 years of person-related records from 30 systems into unique identities.
Join this webinar to learn how identity resolution applies industry standard algorithms as part of its fuzzy matching process to deliver a self-service view of high-quality immigration data.
Lisa Spory, Vice President of Account Management and former Program Manager for a large data warehouse project at Sevatec, and Prash Chandramohan, Director of MDM Product Marketing, Informatica, will discuss how identity resolution enables this agency to
- reduce 600 million records to 182 million individual identities
- track an individual's complete immigration history and interaction over time and
- better serve the applicants while minimizing fraud
The Fall release of Address Verification is generally available. Come and learn about the new capabilities available in Address Verification 5.14, which will add value to your organization and enhance your business success and competitiveness.
Milutin Rmandic, Solnet and Anand Ramamoorthy, Informatica APJ
As organisations are seizing the opportunity to become more agile and enable transformation by intelligently using data, the need to act to defend against being disrupted by market, business, and technology forces has never been greater. With data increasingly becoming a business asset, organisations are looking to more intelligently deliver Data Governance as a way to maximise the value of their data.
During this webinar Solnet and Informatica will explore the business value and challenges around trusted data. We’ll then delve into three fundamental requirements for successfully managing Intelligent Data Governance:
•Collaboration around data, across an organisation
•Integration of organisational knowledge around data
•Automation of the discovery of data, across an organisation
By combining these three requirements, plus some clear building blocks, Solnet and Informatica will show how Intelligent Data Governance is rapidly changing the way organisations govern their most precious asset: their data.
Andy Joss, Head of Solutions & Data Governance, and Giuseppe Mura, Principal Architect, Informatica
Cartography is as old as mankind. It provides travelers with the ability to understand their landscape and plan their journeys. Not only plotting the shortest route between end-points but also discovering cultural or geographical points of interest along the way. It also allows them to adjust the course to avoid obstacles, seek rest and restoration along the way.
The complex world of business information needs maps just as much as physical environments. These maps enable users not only to find the shortest route to data that are relevant to them, but also to understand the business and technical context that determines the relevance for their specific use case.
In this webinar we will discuss the meaning of lineage and discover the techniques we can use to build a comprehensive set of navigational charts for the modern data explorer. Please join us to hear about different types of lineage, the potential for automation and the need to connect it all to ultimately ensure trustworthiness and quality of your data for regulatory compliance and key business initiatives.
This webinar is an overview of Operational Insights for PowerCenter, a new PowerCenter operational analytics product recently released. Operational Insights enables project / workflow analytics, workflow error reporting and remediation recommendations, Health monitoring, Grid auto-scaling, and Infrastructure alerting. It also features resource utilization tracking of individual workflow runs on a heatmap. This webinar is intended for a technical audience and features live demos of the product.
Alan Lundberg, Keshav Ramarao, Keshav Vadrevu - Informatica
Operational Insights is a Cloud-based Application that provides visibility into the performance and operational efficiency of Informatica assets across the enterprise. This webinar will introduce a new product offering - Operational Insights for Informatica Big Data Management. Now you can better understand big data cluster resource utilization of Informatica jobs, analyze mapping/workflow executions, manage capacity, and troubleshoot issues in minutes. Includes product demos.
Oliver Soans, Principal Product Manager, MDM Solutions, Informatica
As an enduring leader in master data management, Informatica continues to innovate, anticipate market needs, deliver new functionality and enhancements to organizations of all sizes. The newest capabilities delivered in Multidomain MDM 10.3 and MDM – Customer 360 10.3 make it easier for the business user to manage, curate, and consume master data. This includes:
•Configurable, secure and feature-rich user interfaces for managing master data
•Improved search and query experiences, more workflow configuration options, and new capabilities to support compliance use cases
•Improved business user interface to make it easier to work with different mastered domains, hierarchies, and stewardship
•Increased efficiency for data stewards through ad hoc match, wizard-driven reports and charts, and more
Join Oliver Soans, Principal Product Manager, MDM Solutions to learn how Informatica is simplifying the complex art of master data management to deliver business value faster. You will also see a demo of the product.
Andy Joss, Head of Solutions & Data Governance, Steve Holyer, Solutions Specialist, Informatica
With organizations collecting an ever-increasing volume of data, the risk of a data breach or falling foul of a regulator is also increasing. Data security, privacy and protection is fast becoming a “must have” requirement within many data programs.
Organizations are starting to realize that there are potentially great synergies in having a much closer understanding of their data from both a governance and security viewpoint. Add in Artificial Intelligence and automation for remediation, together these capabilities are proving to be significant allies in the continuous battle of cyber-security and enabling Data Governance programs.
This webinar explores how these two worlds can now better understand the role that each has to play, in supporting and protecting their organization.
As part of the Reimagine Data Governance series of webinars, Informatica will demonstrate how having a closer relationship between the worlds of governance and security can enhance existing data use and data security capabilities. And how you, in taking that holistic approach, can provide governed and protected data to achieve key business outcomes.
In this webinar Informatica and Cognizant will walk you through a number of use cases specific to the Insurance industry. We will discuss the business issues faced, how they were tackled and the solutions that can set the foundations for an agile approach to delivering customer success, whilst seeing significant ROI.and remaining compliant.
Topics covered will include:
• One profile to rule them all – why is it so difficult?
• Customer 360 Intelligence – exploring the components
• Learnings and best practices from across the globe
• Engagement accelerator – increase time to value: Cognizant Insurance 360 Powered by Informatica
• Business Value Discovery
In the meantime, here is a brief introduction video to Insurance 360 https://www.youtube.com/watch?v=M5rOXxyOxbU&t=94s
You have cloud-first strategy and you are investing in new technologies and applications in the cloud. And you have several legacy applications that still are critical to your business. Often there are business processes that traverse across and between these applications and critical data required by a cloud app may still reside on-premises. How do you modernize your data and applications without ripping and replacing your legacy systems?
Join this webinar to learn how you can unleash the value from your on-prem. data repositories and applications and bridge the gap between the new and old world using Informatica Cloud Application Integration.
In this webinar, you will learn about:
Capabilities of Informatica Cloud Data, Application, and API Integration and Informatica iPaaS Solution
Are you looking to accelerate business decisions and improve process efficiencies? As you are investing in cloud applications such as Salesforce, Workday and Net suite, you want to preserve your on-prem investments in SAP, Oracle and other custom applications. And you want your business process such as order processing to automatically traverse through multiple applications across cloud and on-prem and synchronize data in real time, flawlessly.
Join this webinar to learn how Informatica iPaaS Solutions can help you connect to applications across on-prem, cloud and synchronize data rapidly in real time, with minimum effort.
In this webinar, you will learn about:
Capabilities of Informatica Cloud Data, Application, and API Integration and Informatica Cloud Application Integration Deep-dive demo
Andrew Comstock, Senior Director, Product Management
Your business need analytics and insights at a faster pace to make informed decisions. And your organization’s data is spread across cloud and on-premises that needs to integrated, standardized and loaded into a cloud data warehouse or delivered directly to BI tools. With exploding volumes, variety, and complexity of data, data integration can become a cumbersome in terms of effort, time and cost.
Join this webinar to learn more about Informatica Cloud Data Integration, the next gen iPaaS solution, that will help you to easily connect to any data source, quickly integrate and load trusted data to a cloud data warehouse or deliver insights via self-service BI tools.
In this webinar, you will learn about:
Capabilities of Informatica Cloud Data Integration and Informatica iPaaS Solution
Enterprises seeking growth and competitive advantage turn to master data management (MDM). MDM provides the trusted foundation for delivering successful business outcomes from data-driven insights to mergers and acquisitions, governance and compliance, and customer experience programs.
When identity resolution is at the heart of an MDM solution, it ensures the anticipated value of your most strategic business initiatives. Identity resolution enables you to search and analyze disparate data sets to find a match and create unique identities from multiple records. But not all identity resolution methodologies are created equal. In this webinar, Informatica experts will examine:
•The common challenges associated with identity resolution
•The various approaches to matching identities across applications, and where some methodologies fall short
•How to evaluate your data matching tactics
•The algorithms behind the most advanced data matching engine, only from Informatica
Informatica’s innovative approach to identity resolution allows maximum impact from your MDM investment. Join the experts with more than a decade focused on applying the best techniques to ensure the success of your MDM journey.
Informatica Data Integration Hub simplifies complex data integrations so you deliver data and analytics faster to your business. Whether you want to update or start new data integration projects, deliver self-service analytics quickly for your business, or manage master data management initiatives, a modern publish/subscribe hub for data helps you accelerate your goals. Watch our webinar and learn how to reduce complexity and eliminate point-to-point integrations with a hub and spoke model.
The webinar features an in-depth discussion and demo of the new features of Informatica Data Integration Hub.
Nick Brisoux, Dir PM, Tableau; Roshan Agrawal, Dir PM, Informatica; Eddy Widjaja, Solution Architect
By now you must have heard all the hype around Tableau Hyper. But what is Hyper, and why should you want to have it? Just as importantly, how does it fit with your overall data management strategy and analytics journey? And what are some best practices for successful analytics initiatives with Informatica and Tableau Hyper?
Join Tableau and Informatica technical experts for a deep-dive and demo of Tableau Hyper & Informatica and learn the hyper-speed benefits of our integrated solution stack for your analytics efforts.
In this technical webinar you will learn:
•The scoop on Tableau Hyper from Tableau experts, including a demo.
•Informatica support for Tableau Hyper and demo of Hyper connector.
•Use cases benefiting the joint solution: Cloud analytics and Data Cataloging, including a quick demo of cataloging in Tableau.
•Hyper performance “squared” – Improving performance throughout your data pipeline with Informatica and Tableau.
•Best practices for implementing Hyper and Informatica.
Join us for this in-depth technical webinar to learn how you can optimize your analytics solution with Tableau and Informatica and accelerate time to insights, based on timely, relevant and trusted data.
Digital transformation changes expectations: better service, faster delivery, with less cost. Businesses must transform to stay relevant and data holds the answers.
As the world’s leader in enterprise cloud data management, we’re prepared to help you intelligently lead—in any sector, category or niche. Informatica provides you with the foresight to become more agile, realize new growth opportunities or create new inventions. With 100% focus on everything data, we offer the versatility needed to succeed.
We invite you to explore all that Informatica has to offer—and unleash the power of data to drive your next intelligent disruption.
Informatica is the only Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to unleash the power of data to fuel innovation, become more agile and realize new growth opportunities, resulting in intelligent market disruptions. With over 9,000 customers worldwide, Informatica is the trusted leader in Enterprise Cloud Data Management. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com.