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4 proven ways to make your marketing efforts work harder

Everybody is talking about Big Data, but the truth is, even the topic itself can be confusing — let alone how ‘regular’ marketers can use Big Data to affect their next marketing campaign.

In this rapid-fire webinar, Carolyn Goodman, popular Target Marketing blogger and 35+ year marketing vet, will share her tips on how to use just a few, simple data points to leverage some big results. Whether you’re a B-to-B or a B-to-C marketer, Carolyn will provide some Case Studies about new and innovative ways you can leverage data you probably already have, to make a difference with your next marketing initiative.

Specifically, you’ll learn:
- How one security company was able to generate 177% more lead traffic to a landing page
- The ‘secret’ to driving more volume from banner ads
- An innovative way to generate more customized email nurturing messages
- A new way to appeal to a customers’ ego

Watch today.
Recorded Jun 3 2016 19 mins
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Presented by
Carolyn Goodman, President/Creative Director, Goodman Marketing Partners
Presentation preview: 4 proven ways to make your marketing efforts work harder

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The disruptive power of data. (TM)
Digital transformation is changing our world. As the leader in enterprise cloud data management, we’re prepared to provide you with the foresight to realize new growth
opportunities or even invent new things. We invite you to explore all that Informatica has to offer—and unleash the power of data to drive your next intelligent disruption.

Informatica webcasts target IT and business professionals who are focused on enterprise cloud data management. These webcasts provide the latest best practices, strategies, and tips and tricks to help organizations use data to gain a competitive advantage in today’s global information economy.

Informatica is the only Enterprise Cloud Data Management leader that accelerates data driven digital transformation. We enable companies to unleash the power of data to
become more agile, realize new growth opportunities and invent new things that lead to intelligent market disruptions.

With a leadership position across six categories in Gartner’s Magic Quadrant, we’re the trusted leader in enterprise cloud data management solutions for over 7,000 organizations worldwide.

For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com.

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  • Live at: Jun 3 2016 11:30 pm
  • Presented by: Carolyn Goodman, President/Creative Director, Goodman Marketing Partners
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