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Unified Data Architecture to Drive Customer Insights with a Marketing Data Lake

Data-driven companies are always striving to provide more meaningful customer engagement across multiple channels by better understanding their customers and prospects. The challenge is how to harness the wealth of data not just from peoples' transactions, but also generated by interactions from social, mobile, and IoT. Successful organizations are modernizing the data architecture to access, integrate, match, and analyze all types of data to understand customer behavior so marketers can drive more effective and relevant campaigns.

In this webinar, you’ll hear from the CTO’s at Cloudera, Teradata, and Informatica as they describe how to successfully build a marketing data lake as part of a unified data architecture that drives customer insights and revenue.
Recorded Jul 28 2016 62 mins
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Presented by
Amr Awadallah, CTO, Cloudera; Todd Walter, CTO, Teradata; Darshan Joshi, SVP Engineering, Informatica
Presentation preview: Unified Data Architecture to Drive Customer Insights with a Marketing Data Lake

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Data powers business.
Informatica Webcasts target IT and business professionals who are focused on enterprise data management. These webcasts provide the latest best practices, strategies, and tips and tricks to help organizations use data to gain a competitive advantage in today’s global information economy.

Informatica is 100 percent focused on data because the world runs on data. Organizations need business solutions around data for the cloud, big data, real-time and streaming. Informatica is the world’s No. 1 provider of data management solutions, in the cloud, on-premise or in a hybrid environment. More than 7,000 organizations around the world turn to Informatica for data solutions that power their businesses.

For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com.

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  • Title: Unified Data Architecture to Drive Customer Insights with a Marketing Data Lake
  • Live at: Jul 28 2016 4:00 pm
  • Presented by: Amr Awadallah, CTO, Cloudera; Todd Walter, CTO, Teradata; Darshan Joshi, SVP Engineering, Informatica
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