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Addressing Manufacturing Business Challenges with Total Customer Centricity

Industry analysts believe that “eighty-nine percent of companies plan to compete primarily on the basis of the customer experience.” To fulfill this vision in the manufacturing industry, the role of master data management (MDM) has been strategically evolving. Now, in addition to traditional uses, MDM is helping manufacturers tackle an array of business challenges like cross-sell and upsell, vendor management, or targeted marketing campaigns. Early adopters have seen significant business advantages by using MDM to build a 360-degree view of customers across products, regions and lines of business. In fact, with a next-generation view of customers and the products they own, one $60 billion manufacturing company improved cross-sell and upsell success by five percent.

In this webinar, Suresh Babu Balasubramanian from Wipro and Hamaad Chippa of Informatica will discuss how great customer data can help tackle some of the major strategic and operational business challenges manufacturers face. Our conversation will focus on:

• Industry trends impacting the customer experience and need for a 360-degree view of customers
• An overview of key Total Customer Centricity solution capabilities and value-add
• Business benefits of improved customer information
• A customer success story
Recorded Oct 26 2016 48 mins
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Presented by
Suresh Babu Balasubramanian, Consulting Partner, Wipro & Hamaad Chippa, Director of Manufacturing & Retail, Informatica
Presentation preview: Addressing Manufacturing Business Challenges with Total Customer Centricity

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The disruptive power of data. (TM)
Digital transformation changes expectations: better service, faster delivery, with less cost. Businesses must transform to stay relevant and data holds the answers.
As the world’s leader in enterprise cloud data management, we’re prepared to help you intelligently lead—in any sector, category or niche. Informatica provides you with the foresight to become more agile, realize new growth opportunities or create new inventions. With 100% focus on everything data, we offer the versatility needed to succeed.
We invite you to explore all that Informatica has to offer—and unleash the power of data to drive your next intelligent disruption.

Informatica is the only Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to unleash the power of data to fuel innovation, become more agile and realize new growth opportunities, resulting in intelligent market disruptions. With over 7,000 customers worldwide, Informatica is the trusted leader in Enterprise Cloud Data Management. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com.

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  • Title: Addressing Manufacturing Business Challenges with Total Customer Centricity
  • Live at: Oct 26 2016 4:00 pm
  • Presented by: Suresh Babu Balasubramanian, Consulting Partner, Wipro & Hamaad Chippa, Director of Manufacturing & Retail, Informatica
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