How Identity Resolution Maximizes the Value of MDM

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Presented by

Lesley Hanly, Sr Director, Product Management, Prash Chandramohan, Director, Product Marketing

About this talk

Enterprises seeking growth and competitive advantage turn to master data management (MDM). MDM provides the trusted foundation for delivering successful business outcomes from data-driven insights to mergers and acquisitions, governance and compliance, and customer experience programs. When identity resolution is at the heart of an MDM solution, it ensures the anticipated value of your most strategic business initiatives. Identity resolution enables you to search and analyze disparate data sets to find a match and create unique identities from multiple records. But not all identity resolution methodologies are created equal. In this webinar, Informatica experts will examine: •The common challenges associated with identity resolution •The various approaches to matching identities across applications, and where some methodologies fall short •How to evaluate your data matching tactics •The algorithms behind the most advanced data matching engine, only from Informatica Informatica’s innovative approach to identity resolution allows maximum impact from your MDM investment. Join the experts with more than a decade focused on applying the best techniques to ensure the success of your MDM journey.

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