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Reaching new customers by optimizing your product data

Retailers are looking to reach customers in as many channels as possible – stores, e-commerce, mobile applications, and partner marketplaces. As one can imagine, managing these various touchpoints and relationships can be complex, especially ensuring information about products are properly defined. As online shopping grew in popularity, retail organizations stood-up dedicated support teams to manage sales and marketing, separate from the rest of the business. Customers now expect retailer companies to interact with them in a seamless manner, regardless of channel.To guarantee brand continuity, a uniform customer experience, and high customer satisfaction, retailers must diligently manage product data, making sure that products are represented properly across all channels. With better product information and insight, retailers will be to engage with customers in a more personal and meaningful way, driving additional revenue.
Recorded Aug 20 2019 32 mins
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Presented by
Hamaad Chippa, Director of Industry Consulting and Roland O Ehigiamusoe, Senior Manager, Consumer, Analytics and Cognitive
Presentation preview: Reaching new customers by optimizing your product data

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The disruptive power of data. (TM)
Digital transformation changes expectations: better service, faster delivery, with less cost. Businesses must transform to stay relevant and data holds the answers.
As the world’s leader in enterprise cloud data management, we’re prepared to help you intelligently lead—in any sector, category or niche. Informatica provides you with the foresight to become more agile, realize new growth opportunities or create new inventions. With 100% focus on everything data, we offer the versatility needed to succeed.
We invite you to explore all that Informatica has to offer—and unleash the power of data to drive your next intelligent disruption.

Informatica is the only Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to unleash the power of data to fuel innovation, become more agile and realize new growth opportunities, resulting in intelligent market disruptions. With over 9,000 customers worldwide, Informatica is the trusted leader in Enterprise Cloud Data Management. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com.

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  • Title: Reaching new customers by optimizing your product data
  • Live at: Aug 20 2019 4:30 am
  • Presented by: Hamaad Chippa, Director of Industry Consulting and Roland O Ehigiamusoe, Senior Manager, Consumer, Analytics and Cognitive
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