Meet the Experts: Deep Dive in Consent Management with MDM

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Presented by

Mrityunjay Sharma, Product Management, Informatica; Monica Mullen, Solutions Marketing, Informatica

About this talk

More than 100 countries have enacted data privacy and protection regulations. That makes it important for companies to be as efficient as possible when managing multiple consents and fulfilling rights across jurisdictions. Customers are also more willing to share data with companies they trust. Properly acting on rights and consents can build trust within your customer base. In this way, consent management becomes a customer experience opportunity, not just a compliance cost. From a master data management perspective, consents can be mastered in the same way as any other domain. During this webinar, we'll dive deeper into how to use MDM to link customers, channels, and consents together with the policies documented in your centralized data privacy governance workstreams. And in doing so, you enable your teams with an enterprise-level view of: – what your customers have expressly allowed you to do with their data – which jurisdiction(s) they belong to – the policy that supports each customer’s consent or right Join us to learn more about our consent management accelerator for MDM - Customer 360 and Master Data Management.

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