Blake Morgan’s 12 Steps to Digital Transformation

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Presented by

Blake Morgan, Customer Experience Futurist, David Corrigan, VP, Product Development, Informatica

About this talk

Blake Morgan knows good customer experience. And she knows that digital transformation must be embraced, or organizations will be outpaced by their competitors. In her latest book, The Customer of the Future, she outlines 12 steps to digital transformation that organizations should consider if they don’t want to be left behind. These steps include organization structure and culture, leadership, technology, data, and personalization to name a few. Join Informatica’s David Corrigan and Customer Experience Futurist and Author, Blake Morgan as they discuss why the future belongs to companies that embrace digital transformation. Blake will share her 12 steps to digital transformation and stories of those who are getting it right. You don’t want to miss this opportunity to hear from one of the industry’s most highly respected thought leaders.

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