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Direction of B2B Marketing Automation for 2013, What's Next?

Join industry leaders from the top Marketing Automation organizations on the future of marketing automation for 2013! Marketing automation professionals bill themselves as the most progressive marketers in the world, so drawing direction from these professionals will give insight to what is next for progressive marketers. CMO of Demandbase Greg Ott, will moderate the discussion helping frame the direction for the processes, technology and people we will see in the coming year. Also discussed will be challenges and opportunities organizations will see in taking their marketing operations to the next level.

Greg Ott, CMO Demandbase (moderator)
Responsible for Marketing and Product strategy and execution, Greg brings experience from both large corporations and startups in B2B and B2C. Before joining Demandbase, Greg was in leadership roles at Classmates.com. Global Marketing at Ask.com, Xoom.com, RealNames Inc., and Procter & Gamble.

Heidi Melin, CMO Eloqua
Heidi is the Chief Marketing Officer of Eloqua, a leader in Marketing-Automation She has also led many of Silicon Valley's most respected technology brands. Ms. Melin led marketing and demand generation efforts at several successful businesses throughout the Bay Area, including Oracle, Polycom and Taleo.

Adam Blitzer, VP of B2B Marketing Automation at ExactTarget
Adam is responsible for product management, marketing, and operations. He is a frequent speaker at industry events such as Dreamforce, SugarCon, and American Marketing Association panels. In 2011 Adam was named to BtoB Magazine’s annual Who’s Who list.

Jon Miller, VP Marketing Content and Strategy Marketo
Jon leads strategy and execution for all aspects of Marketo’s thought leadership and content marketing programs. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
Recorded Dec 13 2012 49 mins
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Presented by
Heidi Melin, Eloqua; Jon Miller, Marketo; Adam Blitzer, ExactTarget and Greg Ott, Demandbase
Presentation preview: Direction of B2B Marketing Automation for 2013, What's Next?

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  • Title: Direction of B2B Marketing Automation for 2013, What's Next?
  • Live at: Dec 13 2012 6:00 pm
  • Presented by: Heidi Melin, Eloqua; Jon Miller, Marketo; Adam Blitzer, ExactTarget and Greg Ott, Demandbase
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