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How Opower Unlocks Customer Engagement Insights with Big Data Discovery

Modern enterprises are aiming to segment their customers by their unique engagement rates in order to influence buying behavior. But it’s challenging to slice the data by customer attributes and get insights when the data is coming from various sources. In addition to technology, hiring the right teams with relevant expertise in the rapidly changing ecosystem of Hadoop can be challenging.

Watch and learn how Opower was able to leverage its data in Hadoop and unlock customer engagement insights quickly and easily using Cloudera and Platfora.

Learn how:

• Opower’s non-technical engagement team easily filters customer engagement data to deliver fast analyses for its clients.
• Opower saves time on data prep and spends more time on customer segment analysis for its clients with ease and limited overhead.
• Opower extracts rich insights from data in Hadoop to understand customer patterns and relationships all within a single data hub architecture.
Recorded Nov 12 2015 57 mins
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Presented by
Jimmy Caputo, Product Manager, Opower; Sean Anderson, Product Marketing, Cloudera; Brian Denker, Customer Success, Platfora
Presentation preview: How Opower Unlocks Customer Engagement Insights with Big Data Discovery
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  • Channel profile
  • Breaking BI Barriers: Behavioral Analytics in the Age of Big Data Recorded: Jul 13 2016 47 mins
    Mark Frigon, Director of Product Management, Platfora
    Organizations struggle to develop a truly integrative, 360 degree view of their customers across online and offline touchpoints. But traditional data warehousing and BI approaches cannot keep pace with the size and complexity of data and these tools seldom offer appropriate ways to quickly visualize behavioral data. Furthermore, they cannot provide the necessary granular-level access to individual customer sessions or devices for marketing, personalization, and remediation.

    In this session, learn:
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    • How big data technologies can enable organizations to derive maximum insights
    • How behavioral analytics on big data can deliver a 360 view of the customer at an unprecedented scale
  • Talk Big Data To Me: Fast Insights for the Business User Recorded: Jun 15 2016 60 mins
    Aaron Klansek
    The marriage between Hadoop and Spark unleashes new big data capabilities for data-driven companies. Learn how these organizations can now find and visualize big data insights at ease and speed with Hadoop, Spark, and Platfora. Built natively on Hadoop and Spark, Platfora’s underlying technology helps it fit in just about anywhere—including your existing analytics ecosystem, hardware and BI tools.

    Join this live webinar to learn how Platfora big data discovery enables you to:
    • Quickly and easily prepare raw data using Apache Spark (without IT support)
    • Find patterns and derive insights at drag-and-drop speed
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    Today’s incessant need to unlock faster, deeper, and better big data insights has driven companies like Cox Automotive to develop a really effective enterprise data strategy. Join this webinar to learn how Kelley Blue Book (KBB), a subsidiary of Cox Automotive, has used Platfora with Cloudera Enterprise to:

    • Experience a 37% increase in ad spend efficiency
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    • Realize an increase of over 100% in site user engagement for its targeted audience
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    For global financial institutions, it’s nearly impossible to keep up with market changes, regulatory changes, security concerns, and technology advancements. But the right big data discovery solution lets you quickly extract insights—and enables everyone across your organization to dig deep into your big data to stay ahead of market and compliance requirements. What’s more, you can view the insights directly in Platfora or export your findings into any BI tool you prefer.

    Join this webinar to see how Big Data Discovery helps detect and monitor these top challenges:
    • Anti-money laundering
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    • Sector equity within retail wealth management
  • 5 Ways to Drive Bottom-line Impact with Behavioral Analytics Recorded: Apr 7 2016 49 mins
    Eric Kavanagh, CEO of the Bloor Group, Phil Bowermaster, Analyst at Speculist Media, and Peter Schlampp, Platfora
    Behavioral analytics with big data discovery enables businesses to know their customers on a deeper level. Through a combination of advanced segmentation and event series processing capabilitiesy, Big Data Discovery can enable your business to discover hidden relationships and opportunities buried within customer behavioral data. Join this roundtable discussion with the Bloor Group, Speculist Media and Platfora to learn more.
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    Companies have realized significant business outcomes using Modern BI technology. From achieving a 37% increase in adspend efficiency to avoiding a $1 million dollar advertising expense. Platfora’s Big Data Discovery has helped companies become truly data driven. Come see how Platfora makes finding — and visualizing — big data insights across your organization easier than ever.

    Join us and see how Platfora’s big data discovery enables you to:
    • Quickly and easily prepare raw data without IT support
    • Find patterns and derive insights at drag-and-drop speed
    • Work seamlessly with the BI or visualization tool of your preference
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    Data scientists don’t scale. In using them to do manual data preparation, you’re missing a huge opportunity to extract the most value from your intellectual assets.
    The good news? By automating and accelerating much of this raw data crunching and ETL work, you enable non-data scientists to do data preparation rapidly and simply—and ask their own questions and find their own answers. What’s more, in this new Big Data Discovery environment, answers come in minutes, not months. Data scientists are able to focus on Spark-driven advanced analytics that yield game-changing answers.

    See how Platfora’s Big Data Discovery platform:
    • Enables your organization to be truly data-driven
    • Empowers self-service analytics at the speed of thought
    • Helps your data scientists to unearth big insights that impact the bottom line
  • 5 Hot Trends in Big Data Discovery for 2016 Recorded: Jan 19 2016 59 mins
    Tony Baer, Principal Analyst at Ovum and Ben Werther, Founder and Executive Chief of Platfora
    2016 is going to be a big year for big data discovery. Companies of all kinds are quickly realizing the game-changing business and bottom-line benefits that come from being able to understand your data.

    During this webinar, Tony Baer, Principal Analyst at Ovum and Ben Werther, Founder and Executive Chief of Platfora will discuss 5 top trends in big data discovery for 2016.
  • Uncover Operational Efficiencies with Big Data Discovery Recorded: Dec 17 2015 47 mins
    Denise Hemke, Director of Product Management, Platfora
    Discover how easy it is to solve crucial business problems and get actionable insights from raw data with Big Data Discovery. By automating automating and accelerating much of the data crunching and ETL work, Big Data discovery enables both data scientists and business analysts to do data preparation rapidly and simply–and ask their own questions and find their own answers. What’s more, answers come in minutes, not months.

    See how to set up a Big Data Discovery environment that:
    •Enables your organization to be truly data-driven
    •Empowers self-service analytics at the speed of thought
    •Frees up your data scientists to unearth big insights that impact the bottom line
  • How Opower Unlocks Customer Engagement Insights with Big Data Discovery Recorded: Nov 12 2015 57 mins
    Jimmy Caputo, Product Manager, Opower; Sean Anderson, Product Marketing, Cloudera; Brian Denker, Customer Success, Platfora
    Modern enterprises are aiming to segment their customers by their unique engagement rates in order to influence buying behavior. But it’s challenging to slice the data by customer attributes and get insights when the data is coming from various sources. In addition to technology, hiring the right teams with relevant expertise in the rapidly changing ecosystem of Hadoop can be challenging.

    Watch and learn how Opower was able to leverage its data in Hadoop and unlock customer engagement insights quickly and easily using Cloudera and Platfora.

    Learn how:

    • Opower’s non-technical engagement team easily filters customer engagement data to deliver fast analyses for its clients.
    • Opower saves time on data prep and spends more time on customer segment analysis for its clients with ease and limited overhead.
    • Opower extracts rich insights from data in Hadoop to understand customer patterns and relationships all within a single data hub architecture.
  • Redefining Big Data Discovery with Platfora Recorded: Oct 22 2015 40 mins
    Denise Hemke, Director of Product Management, Platfora
    Platfora is the leading full-stack big data discovery platform for Hadoop and Spark. Platfora brings together traditionally separate tools—data prep, in-memory acceleration, BI, analytics, and visualization—to streamline big data analytics and simplify data discovery.

    Join this webinar to see a detailed demonstration of Platfora and learn how you can get insight into your organization's data in minutes, not months.

    • Raw data preparation
    • In-memory acceleration
    • Rich visualizations
    And more
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    John Myers, managing research director, Enterprise Management Associates & Peter Schlampp, Vice Preside of Products, Platfora
    To be a data-driven organization, you need faster speed to insight. That process starts with self-service data preparation. This need for speed requires access to a wide range of information, including structured and multi-structured data, that allows for businesses to go from raw data to actionable analytics. But how do you choose the right big data infrastructure and analytical platform to ensure that your organization can engage in fast, iterative big data discovery?

    Join this panel discussion with John Myers, managing research director of Enterprise Management Associates, and Peter Schlampp, Vice President of Products at Platfora, to discover the core criteria required to successfully select your big data technology and kick-start your data-driven strategy. In addition, this webinar will cover:

    • Key strategies needed to build a data-driven business

    • Tips on how to successfully empower the Citizen Data Scientist

    • Best practices to quickly prepare raw data in Hadoop and drive real-time analytics.
You Should Know
Platfora is the #1 Big Data Discovery platform built natively on Hadoop and Spark. Platfora enables business users and data scientists to visually interact with petabyte-scale data in seconds, allowing them to work with even the rawest forms of transaction, customer interaction and machine data to find new opportunities and manage risk. Platfora is transforming the way businesses unlock insights, make decisions, and produce better outcomes through the use of its industry-defining Customer Analytics, Security Analytics and Internet of Things solutions. Platfora Big Data Analytics is creating data-driven competitive advantages for leading organizations such as Citi, Sears, AutoTrader, Disney, Edmunds.com, Opower, Riot Games, Vivint and TUI Travel.

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  • Title: How Opower Unlocks Customer Engagement Insights with Big Data Discovery
  • Live at: Nov 12 2015 6:00 pm
  • Presented by: Jimmy Caputo, Product Manager, Opower; Sean Anderson, Product Marketing, Cloudera; Brian Denker, Customer Success, Platfora
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