How Kelly Blue Book Increased User Engagement Over 100%

Presented by

Karen Simmons from Kelley Blue Book, Rob Rosen of Platfora, and Mike Moreno at Cloudera

About this talk

Today’s incessant need to unlock faster, deeper, and better big data insights has driven companies like Cox Automotive to develop a really effective enterprise data strategy. Join this webinar to learn how Kelley Blue Book (KBB), a subsidiary of Cox Automotive, has used Platfora with Cloudera Enterprise to: • Experience a 37% increase in ad spend efficiency • Drive an incremental 1 billion impressions from its target segment by overlaying relevant content with consumer interest • Observe a 24% lift in website engagement for branded paid search traffic • Realize an increase of over 100% in site user engagement for its targeted audience

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Platfora is the #1 Big Data Discovery platform built natively on Hadoop and Spark. Platfora enables business users and data scientists to visually interact with petabyte-scale data in seconds, allowing them to work with even the rawest forms of transaction, customer interaction and machine data to find new opportunities and manage risk. Platfora is transforming the way businesses unlock insights, make decisions, and produce better outcomes through the use of its industry-defining Customer Analytics, Security Analytics and Internet of Things solutions. Platfora Big Data Analytics is creating data-driven competitive advantages for leading organizations such as Citi, Sears, AutoTrader, Disney,, Opower, Riot Games, Vivint and TUI Travel.