Presented by
Mark Frigon, Director of Product Management, Platfora
Breaking BI Barriers: Behavioral Analytics in the Age of Big Data
About this talk
Organizations struggle to develop a truly integrative, 360 degree view of their customers across online and offline touchpoints. But traditional data warehousing and BI approaches cannot keep pace with the size and complexity of data and these tools seldom offer appropriate ways to quickly visualize behavioral data. Furthermore, they cannot provide the necessary granular-level access to individual customer sessions or devices for marketing, personalization, and remediation.
In this session, learn:
• What distinguishes behavioral analytics from traditional approaches
• How big data technologies can enable organizations to derive maximum insights
• How behavioral analytics on big data can deliver a 360 view of the customer at an unprecedented scale
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Platfora is the #1 Big Data Discovery platform built natively on Hadoop and Spark. Platfora enables business users and data scientists to visually interact with petabyte-scale data in seconds, allowing them to work with even the rawest forms of transaction, customer interaction and machine data to find new opportunities and manage risk. Platfora is transforming the way businesses unlock insights, make decisions, and produce better outcomes through the use of its industry-defining Customer Analytics, Security Analytics and Internet of Things solutions. Platfora Big Data Analytics is creating data-driven competitive advantages for leading organizations such as Citi, Sears, AutoTrader, Disney, Edmunds.com, Opower, Riot Games, Vivint and TUI Travel.