Secret Sauce for Demand Generation

Presented by

Jon Miller, VP Marketing and Co-Founder

About this talk

In this fact filled webinar, Jon Miller, author of the Modern B2B Marketing blog and VP Marketing of Marketo, will share his “secret sauce” for generating a continuous supply of hot leads for the sales team. Using Marketo’s own marketing programs as an example, he’ll share · The effectiveness of various lead generation channels (paid and organic) · How to use lead nurturing to develop relationships with prospects that are not sales ready – plus the ROI of lead nurturing · Best practices for using lead scoring to identify sales-ready leads · Metrics and conversion rates for every stage of the demand generation funnel

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