The Evolving Marketing Platform - Making Marketing Interactive
Alan Bunce - Unica Corporation
About this talk
Gone are the days when marketers could get away with “shouting” at customers by blasting them with messages and treating them differently in every channel. Today’s customers and prospects have too little patience for irrelevant marketing messages and too much control over their own exposure to them. The time has come for marketers to engage their customers and prospects in a cross-channel dialog that builds on past and current behavior. Unica calls this “Interactive Marketing.” In this presentation, attendees will learn more about Interactive Marketing and the key technology requirements needed to support it.