Marketing Automation 101

Presented by

Malcolm Friedberg

About this talk

Marketing automation has become an even more critical opportunity for any business with a marketing budget as the pressure to ensure ROI for marketing campaigns increases. As part of the Upshot Institute Marketing SuperPlatform Summit, this presentation provides an overview of marketing automation basics and how to apply these ideas to your organization.

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Upshot Institute provides resources to help marketing professionals improve their awareness of emerging marketing technologies and their effectiveness using existing marketing tools.