5 Ways web activity tracking can improve your B2B lead generation

Presented by

Kevin Miller - SalesFusion

About this talk

If you have researched a product or service either for personal or business use in the last 12 months, ask yourself how your search began. It’s a good bet a significant percentage of your pre-purchase research occurred online. As a B2B marketer, you can rest assured; the vast majority of your sales pipeline in the next 12 months will come from prospects that began their search for products and services on the web – probably through some combination of Google, association websites or via direct organic research.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (17)
Subscribers (670)
Upshot Institute provides resources to help marketing professionals improve their awareness of emerging marketing technologies and their effectiveness using existing marketing tools.