Double Your Sales Without Spending Another Dime on Marketing

Presented by

Landon Ray - CEO, OfficeAutopilot.com : SendPepper.com

About this talk

You're probably spending time and money to drive visitors to your website. Maybe it's a pay-per-click campaign, direct mail, or print ads. Maybe you spend a bunch of time on twitter, or flying around to trade shows. Whatever you do, if you're not testing everything, measuring your results, and optimizing over time... you're leaving a TON of opportunity on the table. In this 10 minute presentation, you'll see how one small business lowered his cost per lead 80% with 3 hours of work. You'll learn not just WHY to test your marketing but HOW to test anything and WHAT kinds of changes are most likely to improve results.

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Upshot Institute provides resources to help marketing professionals improve their awareness of emerging marketing technologies and their effectiveness using existing marketing tools.