Landing Page Optimization - A B2B Case Study
Part of the Upshot Institute Landing Page Bootcamp, this presentation showcases real-world examples of organizations improving the performance of their landing pages.
Recorded
May 13 2009
18 mins
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Presented by
Jon Miller - Marketo
Jon Miller - Marketo
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Ross McNab, EyeblasterRoss McNab, Director of Digital Advertising Solutions at Eyeblaster is an experienced and prolific contributor to the digital media landscape, delivering thought leadership across the globe by leading conversations with high-level business, marketing and agency executives worldwide. Throughout McNab’s global experience, he’s worked closely with agencies to roll out solutions on a regional scale, helping advertisers to work in diverse markets to achieve brand impact through digital.
With a background in mobile, online and marketing, McNab is instrumental in helping advertisers and agencies implement enhanced marketing strategies which balance across direct response and brand requirements and establish a framework that monetizes media and tracks results. Past speaking engagements include iMedia Summits, Ad Tech, Asia Business Forum and MSN Roadshow among others. Prior to joining Eyeblaster in 2005, McNab worked with Microsoft, PBL Media and Australia’s BlueSkyFrog and now resides in New York City. -
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Landing Page Optimization - A B2B Case Study Recorded: May 13 2009 18 mins
Jon Miller - MarketoPart of the Upshot Institute Landing Page Bootcamp, this presentation showcases real-world examples of organizations improving the performance of their landing pages. -
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Six Principles of Effective Landing Page Design Recorded: Mar 24 2009 22 mins
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Oneupweb Recorded: Mar 23 2009 11 mins
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· Metrics and conversion rates for every stage of the demand generation funnel
Making Sense of Marketing Technology
Upshot Institute provides resources to help marketing professionals improve their awareness of emerging marketing technologies and their effectiveness using existing marketing tools.
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- Title: Landing Page Optimization - A B2B Case Study
- Live at: May 13 2009 4:00 pm
- Presented by: Jon Miller - Marketo
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