The Urgency of Marketing Automation
Marketing Automation technologies – including lead nurturing, lead scoring and lead management are critical today more than ever. During this webinar, Manticore Technology's vice president of marketing, Christopher Doran will provide insight into how your peers are adopting marketing automation and the business impact they are seeing. He'll offer insights on marketing processes and share best practices necessary to get the most out of marketing automation.
Recorded
Apr 13 2009
20 mins
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Presented by
Christopher Doran - Manticore Technology
Christopher Doran - Manticore Technology
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Ross McNab, EyeblasterRoss McNab, Director of Digital Advertising Solutions at Eyeblaster is an experienced and prolific contributor to the digital media landscape, delivering thought leadership across the globe by leading conversations with high-level business, marketing and agency executives worldwide. Throughout McNab’s global experience, he’s worked closely with agencies to roll out solutions on a regional scale, helping advertisers to work in diverse markets to achieve brand impact through digital.
With a background in mobile, online and marketing, McNab is instrumental in helping advertisers and agencies implement enhanced marketing strategies which balance across direct response and brand requirements and establish a framework that monetizes media and tracks results. Past speaking engagements include iMedia Summits, Ad Tech, Asia Business Forum and MSN Roadshow among others. Prior to joining Eyeblaster in 2005, McNab worked with Microsoft, PBL Media and Australia’s BlueSkyFrog and now resides in New York City. -
10 Tips For Success In Web Video Recorded: May 20 2009 28 mins
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Double Your Sales Without Spending Another Dime on Marketing Recorded: Apr 15 2009 25 mins
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The Urgency of Marketing Automation Recorded: Apr 13 2009 20 mins
Christopher Doran - Manticore TechnologyMarketing Automation technologies – including lead nurturing, lead scoring and lead management are critical today more than ever. During this webinar, Manticore Technology's vice president of marketing, Christopher Doran will provide insight into how your peers are adopting marketing automation and the business impact they are seeing. He'll offer insights on marketing processes and share best practices necessary to get the most out of marketing automation. -
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Marketing SuperPlatform Summit Introduction Recorded: Apr 8 2009 10 mins
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Marketing Automation 101 Recorded: Apr 7 2009 33 mins
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The New Key to Digital Marketing Relevance Recorded: Mar 27 2009 18 mins
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Six Principles of Effective Landing Page Design Recorded: Mar 24 2009 22 mins
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Landing Pages that Convert Visitors to Customers Recorded: Mar 23 2009 24 mins
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Oneupweb Recorded: Mar 23 2009 11 mins
Maureen Michaels - Media Planner and Public Relations ManagerLisa Wehr is CEO and founder of Oneupweb, a digital marketing agency. She has been counseling clients on improving website ROI and search engine marketing since 1996. Oneupweb is an innovator in digital marketing, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has twice been named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. To contact her, visit OneUpWeb.com, email info@oneupweb.com or send her a tweet @LisaWehr. -
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· The effectiveness of various lead generation channels (paid and organic)
· How to use lead nurturing to develop relationships with prospects that are not sales ready – plus the ROI of lead nurturing
· Best practices for using lead scoring to identify sales-ready leads
· Metrics and conversion rates for every stage of the demand generation funnel
Making Sense of Marketing Technology
Upshot Institute provides resources to help marketing professionals improve their awareness of emerging marketing technologies and their effectiveness using existing marketing tools.
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- Title: The Urgency of Marketing Automation
- Live at: Apr 13 2009 3:30 pm
- Presented by: Christopher Doran - Manticore Technology
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