Cloud-native infrastructure and composable commerce

Presented by

Logan Vadivelu, Global Lead, Retail Industry Solutions, Google Cloud; Kelly Goetsch, Chief Strategy Officer, commercetools

About this talk

Cloud-native infrastructure and composable commerce: The future of modern ecommerce experiences explained The global growth in digital commerce is arguably one of the most exciting opportunities retailers and brands have been able to harness in a long time. Google Cloud’s retail customers saw more online traffic in the first six months of 2022 than in all 2019 combined. However, many brands still struggle to keep pace and as eCommerce volume keeps growing, retailers need to keep up with this pace to avoid shoppers reaching a 404 error page when browsing for products. commercetools and Google Cloud experts give an overview of cloud-native and composable commerce to capitalize on online sales surges with automatic scaling. You will learn: • The benefits of using commercetools with Google Cloud, such as elastic scalability, ironclad security and commercial integration with Google Cloud Marketplace. • How to take advantage of best-of-breed building blocks such as search, cart and checkout and “compose” them according to your needs. • Success stories of retailers and brands that have leveraged cloud-native infrastructure and composable commerce to manage holiday surges and more.
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