The Business impact of Social Transformation in Financial Services
Ed Terpening Industry Analyst Altimeter Group & Ben Cathers Global Principal Solutions Consultant, Hootsuite
About this talk
Using social media for marketing is great. Keeping it stuck there while missing out on its broader business value? Not so great.
Organizations often underestimate social media’s economic, cultural, and transformative! power, partly because there hasn’t been much actual research or proof to back it up. Until now.
Join, Ed Terpening, an industry analyst at Altimeter, a social-media expert, and prior to joining Altimeter, a vice president of social media at Wells Fargo, and Ben Cathers, a Global Principal Solutions Consultant from Hootsuite with 20 years of experience in social media and strategic solution development .
Together, they will draw on the exciting new research Hootsuite created in collaboration with Altimeter Group, where 2,162 marketers were surveyed to quantify how sophisticated organizations differed from those embracing the status quo. From this research, will see what resonates in the finserv industry, and whether financial brands are experiencing the same trends.
- New data to help you build an effective enterprise social strategy in 2021, based on what's working with Hootsuite's largest customers.
- Best practices for using social to strengthen relationships with customers align strategic planning with changing audience behavior in the light of COVID, and advance digital transformation efforts.
Hootsuite is the leader in social media management, trusted by more than 18 million users and employees at more than 80% of the Fortune1000.
Our unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social.
To see how Hootsuite can help your organization succeed with social, visit hootsuite.com/enterprise…