The Business impact of Social Transformation in Financial Services

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Presented by

Ed Terpening Industry Analyst Altimeter Group & Ben Cathers Global Principal Solutions Consultant, Hootsuite

About this talk

Using social media for marketing is great. Keeping it stuck there while missing out on its broader business value? Not so great. Organizations often underestimate social media’s economic, cultural, and transformative! power, partly because there hasn’t been much actual research or proof to back it up. Until now. Join, Ed Terpening, an industry analyst at Altimeter, a social-media expert, and prior to joining Altimeter, a vice president of social media at Wells Fargo, and Ben Cathers, a Global Principal Solutions Consultant from Hootsuite with 20 years of experience in social media and strategic solution development . Together, they will draw on the exciting new research Hootsuite created in collaboration with Altimeter Group, where 2,162 marketers were surveyed to quantify how sophisticated organizations differed from those embracing the status quo. From this research, will see what resonates in the finserv industry, and whether financial brands are experiencing the same trends. Key learnings: - New data to help you build an effective enterprise social strategy in 2021, based on what's working with Hootsuite's largest customers. - Best practices for using social to strengthen relationships with customers align strategic planning with changing audience behavior in the light of COVID, and advance digital transformation efforts.

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