Everything Financial Services Needs to Know About Social Selling, Part 2

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Presented by

Anthony Sicoli, Pershing's Head of Corporate Communications / Ben Cathers, Global Principal Solutions Consultant at Hootsuite

About this talk

About this Webinar Series According to research by Hootsuite and Forrester, 78% of financial advisors are already taking advantage of social media to drive sales revenue. Why? Because it works: - Social sellers outperform peers who don’t use social by 72% - Teams that leverage social media see a 21 % increase in pipeline velocity - There is 33% less churn from customers acquired via social selling Part 2 - Scaling Your Social Selling Program In this webinar Pershing's Head of Corporate Communications, Anthony Sicoli, will walk us through the steps necessary to go from social novices, to experts, to superstars, as well as the learnings and challenges they faced when evolving their own social selling program. Social selling in financial services is not a one-off project. When done right, it is a multi-stage, multi-year journey. Join this webinar to learn more. What You'll Learn - How social selling can support advisors to increase customer lifetime value and deal size - The people, processes, and technologies that are key to successful (and compliant) social selling programs - How to build a multi-stage roadmap, regardless of where you are in your social selling journey

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