Everything Financial Services Needs to Know About Social Selling, Part 1

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Presented by

Scott Rogerson, CEO, UpContent / Davis Riar, Business Value Consultant at Hootsuite

About this talk

About this Webinar Series According to research by Hootsuite and Forrester, 78% of financial advisors are already taking advantage of social media to drive sales revenue. Why? Because it works: - Social sellers outperform peers who don’t use social by 72% - Teams that leverage social media see a 21 % increase in pipeline velocity - There is 33% less churn from customers acquired via social selling Part 1 - How to build a Social Selling Program In this session, Scott Rogerson, CEO from UpContent—a content curation platform—and Hootsuite’s Business Value Consultant Davis Riar will define what social selling looks like across financial services organizations, and the tremendous value it can bring to your business. If you’re interested in exploring how social media can better service your bottom line, this webinar will provide that clarity. What You'll Learn - How social selling can support advisors to increase customer lifetime value and deal size - The people, processes, and technologies that are key to successful (and compliant) social selling programs - How to build a multi-stage roadmap, regardless of where you are in your social selling journey

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