Workshop #2: Measure and Report on Social Media ROI

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Presented by

Mark Wakelin - Business Value Consultant at Hootsuite; Iain Beable - Social Media Strategist at Hootsuite

About this talk

Social media attribution is not easy. To understand ROI from your social marketing campaigns, it’s important to understand the different metrics to track across all your organic and paid channels. In this workshop, we will look at the most common business KPIs and break them down into social media metrics. You will learn how to track and report on these metrics to show tangible impact on corporate objectives. P.S. If Instagram is a strategic platform for you, check out our Workshop #1: Build and Optimise your Instagram Strategy.

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