Workshop #3: Best Practices of Customer Engagement

Presented by

Mark Wakelin - Business Value Consultant at Hootsuite; Iain Beable - Social Media Strategist at Hootsuite

About this talk

Social media is a perfect platform for customer engagement. It's easily accessible, it allows both public and private interaction, and it has a variety of metrics to measure your efforts. In workshop #3 of this series, you can learn how to design and implement a customer engagement program to meet your business goals. Looking to turn your social media channels into a growth engine? Check out the previous episodes: Workshop #1: Workshop #1: Build and Optimize your Instagram Strategy Workshop #2: Measure and Report on Social Media ROI
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