Best Practices of Customer Engagement

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Presented by

Mark Wakelin - Business Value Consultant at Hootsuite; Iain Beable - Social Media Strategist at Hootsuite

About this talk

Social media is a perfect platform for customer engagement. It's easily accessible, it allows both public and private interaction, and it has a variety of metrics to measure your efforts. In this series, you can learn how to design and implement a customer engagement program to meet your business goals. Looking to turn your social media channels into a growth engine? Check out the previous episodes: Workshop #1: Build and Optimize your Instagram Strategy Workshop #2: Measure and Report on Social Media ROI

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Hootsuite is the leader in social media management, trusted by more than 18 million users and employees at more than 80% of the Fortune1000. Our unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social. To see how Hootsuite can help your organization succeed with social, visit hootsuite.com/enterprise