Workshop #2: Measure and Report on Social Media ROI
Mark Wakelin - Business Value Consultant at Hootsuite; Iain Beable - Social Media Strategist at Hootsuite
About this talk
Social media attribution is not easy. To understand ROI from your social marketing campaigns, it’s important to understand the different metrics to track across all your organic and paid channels.
In this workshop, we will look at the most common business KPIs and break them down into social media metrics. You will learn how to track and report on these metrics to show tangible impact on corporate objectives.
P.S. If Instagram is a strategic platform for you, check out our Workshop #1: Build and Optimise your Instagram Strategy.
Hootsuite is the leader in social media management, trusted by more than 18 million users and employees at more than 80% of the Fortune1000.
Our unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social.
To see how Hootsuite can help your organization succeed with social, visit hootsuite.com/enterprise…