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Workshop #2: Measure and Report on Social Media ROI

Social media attribution is not easy. To understand ROI from your social marketing campaigns, it’s important to understand the different metrics to track across all your organic and paid channels.

In this workshop, we will look at the most common business KPIs and break them down into social media metrics. You will learn how to track and report on these metrics to show tangible impact on corporate objectives.

P.S. If Instagram is a strategic platform for you, check out our Workshop #1: Build and Optimise your Instagram Strategy.
Recorded Aug 19 2021 33 mins
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Presented by
Mark Wakelin - Business Value Consultant at Hootsuite; Iain Beable - Social Media Strategist at Hootsuite
Presentation preview: Workshop #2: Measure and Report on Social Media ROI

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  • Conversational Experience: A New Era of Social Customer Care Nov 3 2021 2:00 am UTC 34 mins
    Amin Ibrahim, Director of Commercial Solutions Consultants at Hootsuite
    APAC Customer Care Webinar Series, Webinar 1.

    With the safety of in-person experiences still in flux, people are continuing to turn to digital platforms to connect with brands and organizations. And they’re primarily using the platforms they’re most comfortable with: social media, messaging apps, and SMS.

    Join this webinar to learn how to use conversations on these platforms to build trust, add value and make your customers feel heard. You’ll leave with an understanding of how to use customer insights to develop world-class customer experiences through care that builds lasting connections.

    What You’ll Learn:
    - Why customer care needs to be a core part of your marketing strategy
    - How to use customer insights to develop a world-class customer experience
    - How to get your leadership on board with using customer care to build lasting connections.
  • Australian Financial Services and RG 271: Are you Compliant on Social? Oct 27 2021 2:00 am UTC 30 mins
    Annum Sikander, Enterprise Solutions Consultant, Hootsuite; Miriam Zolin, Head of Customer Success, Brolly
    With RG 271 now in place, now more than ever, Australian Financial Services organisations must ensure that they have a strategy in place to make their social media channels compliant with RG 271.

    Customers view social media as a direct, easy way to contact an otherwise ‘faceless’ organisation. RG 271 may change how you need to manage complaints from your customers about products, services, staff, and complaint handling.

    With the new requirements stating that you must deal with complaints on your organisation’s social media channels the same way as complaints you receive through other channels, it’s important your organisation has the right tools and strategy in place.

    Join the Hootsuite and Brolly teams as we break down the new requirements under RG 271 and show how our tools and strategies will help your business respond faster, work smarter, and engage one-on-one at scale with your customers.

    Some key takeaways:
    - What are the new requirements under RG 271 and how do they impact social media?
    - What are the impacts for Australian financial services social media teams?
    - How Hootsuite and Brolly’s technology can help your team manage the increased workload brought on by RG 271
  • Proving the Value of Social: A Panel with the University of Sydney and Adobe Oct 20 2021 2:00 am UTC 55 mins
    Ellie McPhee - Hootsuite, Liz Grey - University of Sydney, Sandra Kirwan - Adobe
    Measuring and demonstrating the value that social media brings to an organisation can be complicated. The University of Sydney recognises the strategic role of social media in achieving its organisational goals. During our interactive panel, we will deep dive into their social media strategy and the tools and tactics they’ve implemented to effectively measure and demonstrate the ROI of their social media efforts.

    During this session you will learn:
    • How the University of Sydney connects the dots between social media strategy and their top-level organisational goals utilising Hootsuite, Adobe Experience Manager, and Talkwalker

    •How they track the impact of social media across the entire student journey and measure the impact to prove the value of social across the entire organisation

    •How they track sentiment and proactively manage their brand's reputation

    This session was presented at Digimarcon APAC 2021
  • Best Practices of Customer Engagement Recorded: Sep 28 2021 33 mins
    Mark Wakelin - Business Value Consultant at Hootsuite; Iain Beable - Social Media Strategist at Hootsuite
    Social media is a perfect platform for customer engagement. It's easily accessible, it allows both public and private interaction, and it has a variety of metrics to measure your efforts. In this series, you can learn how to design and implement a customer engagement program to meet your business goals.

    Looking to turn your social media channels into a growth engine? Check out the previous episodes:
    Workshop #1: Build and Optimize your Instagram Strategy
    Workshop #2: Measure and Report on Social Media ROI
  • Measure and Report on Social Media ROI Recorded: Sep 14 2021 33 mins
    Mark Wakelin - Business Value Consultant at Hootsuite; Iain Beable - Social Media Strategist at Hootsuite
    Social media attribution is not easy. To understand ROI from your social marketing campaigns, it’s important to understand the different metrics to track across all your organic and paid channels.

    We will look at the most common business KPIs and break them down into social media metrics. You will learn how to track and report on these metrics to show a tangible impact on corporate objectives.

    P.S. If Instagram is a strategic platform for you, check out our Workshop #1: Build and Optimise your Instagram Strategy.
  • Workshop #3: Best Practices of Customer Engagement Recorded: Aug 26 2021 33 mins
    Mark Wakelin - Business Value Consultant at Hootsuite; Iain Beable - Social Media Strategist at Hootsuite
    Social media is a perfect platform for customer engagement. It's easily accessible, it allows both public and private interaction, and it has a variety of metrics to measure your efforts. In workshop #3 of this series, you can learn how to design and implement a customer engagement program to meet your business goals.

    Looking to turn your social media channels into a growth engine? Check out the previous episodes:
    Workshop #1: Workshop #1: Build and Optimize your Instagram Strategy
    Workshop #2: Measure and Report on Social Media ROI
  • Build and Optimize your Instagram Strategy Recorded: Aug 25 2021 36 mins
    Mark Wakelin - Business Value Consultant at Hootsuite; Iain Beable - Social Media Strategist at Hootsuite
    Instagram is a magnet for brands of all kinds. It has a huge active user base, it's a social network and a search engine in one platform and on top of that, you can advertise and sell there. A well-designed strategy on Instagram can bring amazing results and we are here to help you get there!

    Join our workshop to build or optimise your Instagram strategy. We'll go through the What, the Who and the How of this social media network and provide you with a framework, used by many of our clients across the world.
  • Workshop #2: Measure and Report on Social Media ROI Recorded: Aug 19 2021 33 mins
    Mark Wakelin - Business Value Consultant at Hootsuite; Iain Beable - Social Media Strategist at Hootsuite
    Social media attribution is not easy. To understand ROI from your social marketing campaigns, it’s important to understand the different metrics to track across all your organic and paid channels.

    In this workshop, we will look at the most common business KPIs and break them down into social media metrics. You will learn how to track and report on these metrics to show tangible impact on corporate objectives.

    P.S. If Instagram is a strategic platform for you, check out our Workshop #1: Build and Optimise your Instagram Strategy.
  • How do I reach the right audience on social? Recorded: Aug 11 2021 64 mins
    Sarah Dawley, Senior Copywriter; Iain Beable, Social Marketing Strategist; Mari Smith, Premier Facebook Marketing Expert
    It's the eternal struggle of social media managers everywhere: deciding which platforms to focus on—and then defending those decisions to well-intentioned bosses who really think you need to get on "that TikTok thing."

    We’re doing a deep dive into everything audience targeting. Our lineup of experts will share three distinct strategies you can use to reach the people that matter most to your business.

    You’ll Discover How To:

    Buddy up to boomers using Facebook and Pinterest
    Reach B2B audiences on LinkedIn
    Create a social storefront on Instagram
  • How do I reach the right audience on social? Recorded: Jul 22 2021 64 mins
    Sarah Dawley, Senior Copywriter; Iain Beable, Social Marketing Strategist; Mari Smith, Premier Facebook Marketing Expert
    APAC Webinar: It's the eternal struggle of social media managers everywhere: deciding which platforms to focus on—and then defending those decisions to well-intentioned bosses who really think you need to get on "that TikTok thing."

    We’re doing a deep dive into everything audience targeting. Our lineup of experts will share three distinct strategies you can use to reach the people that matter most to your business.

    You’ll Discover How To:

    Buddy up to boomers using Facebook and Pinterest
    Reach B2B audiences on LinkedIn
    Create a social storefront on Instagram
  • Connect with Customers Through Social Listening Recorded: Jul 15 2021 61 mins
    Daniel Lean, Manager, Customer Success APAC, Hootsuite; Angelica Calinisan, Talkwalker; Jo-Anne Hui-Miller, Inside Retail
    Retail has changed drastically since COVID. Your current and new customers are shopping very differently, with more researching and shopping online than ever before. How do you make sure you maintain your customer base, grow your business, and keep ahead of the competition?

    Join our latest panel as Daniel Lean (APAC Manager, Customer Success at Hootsuite) welcomes experts from Talkwalker and Inside Retail to answer your retail marketing questions, dive into current market trends, and share best practices on using social listening tools to understand your customers and inform your social media strategy.
  • Workshop #3: Best Practices of Customer Engagement Recorded: Jul 14 2021 33 mins
    Mark Wakelin - Business Value Consultant at Hootsuite; Iain Beable - Social Media Strategist at Hootsuite
    Social media is a perfect platform for customer engagement. It's easily accessible, it allows both public and private interaction, and it has a variety of metrics to measure your efforts. In workshop #3 of this series, you can learn how to design and implement a customer engagement program to meet your business goals.

    Looking to turn your social media channels into a growth engine? Check out the previous episodes:
    Workshop #1: Workshop #1: Build and Optimize your Instagram Strategy
    Workshop #2: Measure and Report on Social Media ROI
  • How Do I Get New Customers Using Social? Recorded: Jul 1 2021 61 mins
    Sarah Dawley
    If you're like a lot of the marketers we talk to, getting more customers on social media is your top goal right now. From getting leads using Instagram Stories to doing more with ads, 73% of the marketers we surveyed for our Social Trends 2021 Report are trying to lift leads, increase conversions, and close more sales this year.

    In this webinar you’ll discover how to:
    - Reach new customers and get more leads using the most popular content formats on top social platforms
    - Boost direct sales by running effective paid social campaigns
    - Help your sales team make new connections and close more deals using social selling
  • Everything Financial Services Needs to Know About Social Selling, Part 2 Recorded: Jun 29 2021 59 mins
    Anthony Sicoli, Pershing's Head of Corporate Communications / Ben Cathers, Global Principal Solutions Consultant at Hootsuite
    About this Webinar Series
    According to research by Hootsuite and Forrester, 78% of financial advisors are already taking advantage of social media to drive sales revenue. Why? Because it works:

    - Social sellers outperform peers who don’t use social by 72%
    - Teams that leverage social media see a 21 % increase in pipeline velocity
    - There is 33% less churn from customers acquired via social selling

    Part 2 - Scaling Your Social Selling Program
    In this webinar Pershing's Head of Corporate Communications, Anthony Sicoli, will walk us through the steps necessary to go from social novices, to experts, to superstars, as well as the learnings and challenges they faced when evolving their own social selling program.

    Social selling in financial services is not a one-off project. When done right, it is a multi-stage, multi-year journey. Join this webinar to learn more.

    What You'll Learn
    - How social selling can support advisors to increase customer lifetime value and deal size

    - The people, processes, and technologies that are key to successful (and compliant) social selling programs

    - How to build a multi-stage roadmap, regardless of where you are in your social selling journey
  • Workshop #2: Measure and Report on Social Media ROI Recorded: Jun 23 2021 33 mins
    Mark Wakelin - Business Value Consultant at Hootsuite; Iain Beable - Social Media Strategist at Hootsuite
    Social media attribution is not easy. To understand ROI from your social marketing campaigns, it’s important to understand the different metrics to track across all your organic and paid channels.

    In this workshop, we will look at the most common business KPIs and break them down into social media metrics. You will learn how to track and report on these metrics to show tangible impact on corporate objectives.

    P.S. If Instagram is a strategic platform for you, check out our Workshop #1: Build and Optimise your Instagram Strategy.
  • Everything Financial Services Needs to Know About Social Selling, Part 1 Recorded: Jun 22 2021 61 mins
    Scott Rogerson, CEO, UpContent / Davis Riar, Business Value Consultant at Hootsuite
    About this Webinar Series
    According to research by Hootsuite and Forrester, 78% of financial advisors are already taking advantage of social media to drive sales revenue. Why? Because it works:

    - Social sellers outperform peers who don’t use social by 72%
    - Teams that leverage social media see a 21 % increase in pipeline velocity
    - There is 33% less churn from customers acquired via social selling

    Part 1 - How to build a Social Selling Program
    In this session, Scott Rogerson, CEO from UpContent—a content curation platform—and Hootsuite’s Business Value Consultant Davis Riar will define what social selling looks like across financial services organizations, and the tremendous value it can bring to your business. If you’re interested in exploring how social media can better service your bottom line, this webinar will provide that clarity.

    What You'll Learn
    - How social selling can support advisors to increase customer lifetime value and deal size

    - The people, processes, and technologies that are key to successful (and compliant) social selling programs

    - How to build a multi-stage roadmap, regardless of where you are in your social selling journey
  • Workshop #1: Build and Optimize your Instagram Strategy Recorded: Jun 16 2021 36 mins
    Mark Wakelin - Business Value Consultant at Hootsuite; Iain Beable - Social Media Strategist at Hootsuite
    Instagram is a magnet for brands of all kinds. It has a huge active user base, it's a social network and a search engine in one platform and on top of that, you can advertise and sell there. A well-designed strategy on Instagram can bring amazing results and we are here to help you get there!

    Join our workshop to build or optimise your Instagram strategy. We'll go through the What, the Who and the How of this social media network and provide you with a framework, used by many of our clients across the world.
  • Everything Financial Services Needs to Know About Social Selling, Part 2 Recorded: Jan 26 2021 58 mins
    Anthony Sicoli, Pershing's Head of Corporate Communications / Ben Cathers, Global Principal Solutions Consultant at Hootsuite
    About this Webinar Series
    According to research by Hootsuite and Forrester, 78% of financial advisors are already taking advantage of social media to drive sales revenue. Why? Because it works:

    - Social sellers outperform peers who don’t use social by 72%
    - Teams that leverage social media see a 21 % increase in pipeline velocity
    - There is 33% less churn from customers acquired via social selling

    Part 2 - Scaling Your Social Selling Program
    In this webinar Pershing's Head of Corporate Communications, Anthony Sicoli, will walk us through the steps necessary to go from social novices, to experts, to superstars, as well as the learnings and challenges they faced when evolving their own social selling program.

    Social selling in financial services is not a one-off project. When done right, it is a multi-stage, multi-year journey. Join this webinar to learn more.

    What You'll Learn
    - How social selling can support advisors to increase customer lifetime value and deal size

    - The people, processes, and technologies that are key to successful (and compliant) social selling programs

    - How to build a multi-stage roadmap, regardless of where you are in your social selling journey
  • Everything Financial Services Needs to Know About Social Selling, Part 1 Recorded: Jan 19 2021 60 mins
    Scott Rogerson, CEO, UpContent / Davis Riar, Business Value Consultant at Hootsuite
    About this Webinar Series
    According to research by Hootsuite and Forrester, 78% of financial advisors are already taking advantage of social media to drive sales revenue. Why? Because it works:

    - Social sellers outperform peers who don’t use social by 72%
    - Teams that leverage social media see a 21 % increase in pipeline velocity
    - There is 33% less churn from customers acquired via social selling

    Part 1 - How to build a Social Selling Program
    In this session, Scott Rogerson, CEO from UpContent—a content curation platform—and Hootsuite’s Business Value Consultant Davis Riar will define what social selling looks like across financial services organizations, and the tremendous value it can bring to your business. If you’re interested in exploring how social media can better service your bottom line, this webinar will provide that clarity.

    What You'll Learn
    - How social selling can support advisors to increase customer lifetime value and deal size

    - The people, processes, and technologies that are key to successful (and compliant) social selling programs

    - How to build a multi-stage roadmap, regardless of where you are in your social selling journey
  • The Business impact of Social Transformation in Financial Services Recorded: Dec 9 2020 35 mins
    Ed Terpening Industry Analyst Altimeter Group & Ben Cathers Global Principal Solutions Consultant, Hootsuite
    Using social media for marketing is great. Keeping it stuck there while missing out on its broader business value? Not so great.

    Organizations often underestimate social media’s economic, cultural, and transformative! power, partly because there hasn’t been much actual research or proof to back it up. Until now.

    Join, Ed Terpening, an industry analyst at Altimeter, a social-media expert, and prior to joining Altimeter, a vice president of social media at Wells Fargo, and Ben Cathers, a Global Principal Solutions Consultant from Hootsuite with 20 years of experience in social media and strategic solution development .

    Together, they will draw on the exciting new research Hootsuite created in collaboration with Altimeter Group, where 2,162 marketers were surveyed to quantify how sophisticated organizations differed from those embracing the status quo. From this research, will see what resonates in the finserv industry, and whether financial brands are experiencing the same trends.

    Key learnings:

    - New data to help you build an effective enterprise social strategy in 2021, based on what's working with Hootsuite's largest customers.

    - Best practices for using social to strengthen relationships with customers align strategic planning with changing audience behavior in the light of COVID, and advance digital transformation efforts.
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Hootsuite is the leader in social media management, trusted by more than 18 million users and employees at more than 80% of the Fortune1000.

Our unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social.

To see how Hootsuite can help your organization succeed with social, visit hootsuite.com/enterprise

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  • Title: Workshop #2: Measure and Report on Social Media ROI
  • Live at: Aug 19 2021 3:00 am
  • Presented by: Mark Wakelin - Business Value Consultant at Hootsuite; Iain Beable - Social Media Strategist at Hootsuite
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