Proving the Value of Social: A Panel with the University of Sydney and Adobe

Presented by

Ellie McPhee - Hootsuite, Liz Grey - University of Sydney, Sandra Kirwan - Adobe

About this talk

Measuring and demonstrating the value that social media brings to an organisation can be complicated. The University of Sydney recognises the strategic role of social media in achieving its organisational goals. During our interactive panel, we will deep dive into their social media strategy and the tools and tactics they’ve implemented to effectively measure and demonstrate the ROI of their social media efforts. During this session you will learn: • How the University of Sydney connects the dots between social media strategy and their top-level organisational goals utilising Hootsuite, Adobe Experience Manager, and Talkwalker •How they track the impact of social media across the entire student journey and measure the impact to prove the value of social across the entire organisation •How they track sentiment and proactively manage their brand's reputation This session was presented at Digimarcon APAC 2021
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