Australian Financial Services and RG 271: Are you Compliant on Social?

Presented by

Annum Sikander, Enterprise Solutions Consultant, Hootsuite; Miriam Zolin, Head of Customer Success, Brolly

About this talk

With RG 271 now in place, now more than ever, Australian Financial Services organisations must ensure that they have a strategy in place to make their social media channels compliant with RG 271. Customers view social media as a direct, easy way to contact an otherwise ‘faceless’ organisation. RG 271 may change how you need to manage complaints from your customers about products, services, staff, and complaint handling. With the new requirements stating that you must deal with complaints on your organisation’s social media channels the same way as complaints you receive through other channels, it’s important your organisation has the right tools and strategy in place. Join the Hootsuite and Brolly teams as we break down the new requirements under RG 271 and show how our tools and strategies will help your business respond faster, work smarter, and engage one-on-one at scale with your customers. Some key takeaways: - What are the new requirements under RG 271 and how do they impact social media? - What are the impacts for Australian financial services social media teams? - How Hootsuite and Brolly’s technology can help your team manage the increased workload brought on by RG 271
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