Conversational Experience: How Proactive Customer Care Transforms Your Business

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Presented by

Gaithe Eitouni, Strategic Consulting - Hootsuite; Sarah Zengers, CSM, Hootsuite

About this talk

Social customer care doesn’t end once you understand how to use customer insights to develop meaningful experiences. Building a successful social customer care plan means you must also know what customers will say before they say it. Being proactive makes it possible to meet and even exceed customer expectations. In this webinar, we’ll talk about the benefits of having a social customer care strategy and how to build personal connections in the moments that matter most to your audience. Plus, we’re sharing our best practices on how to stay ahead of the conversation with the social and messaging channels they’re already on. What you’ll learn: How to have more contextual, empathetic and meaningful conversations with your customers How to unlock valuable insights held in social customer care interactions to drive business growth How to ensure that your customer care teams are informed and equipped to make every interaction as easy and efficient as possible

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