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Using Big Data to Understand Your Customer's Buying Journey

Today more than ever the role of the CMOs and digital marketing executives has become data-driven. Marketing executives who leverage data to understand prospect and customer behavior have gained an edge over their peers. Big Data enables you to combine the vast amount of customer behavior data being generated from mobile, web, social media, transaction systems, Ads and turn them into new insights that drive customer acquisition and retention.

Join Azita Martin, Chief Marketing Officer at Datameer and Matt Schumpert, Sr. Director of Solutions Engineering, as they discuss and showcase how leading edge companies are leveraging big data to:

▪Combine customer interaction data to understand customer buying journey
▪Understand high-value customer behavior beyond profile segmentation
▪Identify the most common path to customer churn
▪Perform market basket analysis to help with cross-sell and up-sell
Recorded Aug 5 2014 48 mins
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Presented by
Matt Schumpert, Sr. Director, Solutions Engineering, Datameer; Azita Martin, CMO, Datameer
Presentation preview: Using Big Data to Understand Your Customer's Buying Journey

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Datameer makes big data analytics simple, quickly transforming businesses into data-driven organizations. A modern BI platform that combines self-service data integration, preparation, analytics and visualization functionality with enterprise-grade governance and security features, Datameer enables data democratization without chaos. Datameer's familiar spreadsheet interface, powered by the unlimited storage and compute capabilities of Hadoop, allows analysts and subject matter experts to ask entirely new questions of their data that were never possible with traditional BI tools. Hundreds of customers, including CIOs, CMOs, CTOs, doctors, scientists, law enforcement officials, and even Olympic athletes all rely on Datameer to help them get from raw data to insight faster than ever.

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  • Title: Using Big Data to Understand Your Customer's Buying Journey
  • Live at: Aug 5 2014 4:00 pm
  • Presented by: Matt Schumpert, Sr. Director, Solutions Engineering, Datameer; Azita Martin, CMO, Datameer
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