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Customer Behavior Analytics in the Digital Age

A 2016 Deloitte study found a 26 to 33% lift in conversion when shoppers used social media, indicating a strong behavioral influence of digital interactions on purchases. In the digital age, customer behavior analytics are essential to help drive all aspects of the customer lifecycle – acquisition, engagement & retention – and increase revenue during those phases.

Please join Datameer and Jennifer Lee, Partner & National Retail and Consumer Analytics Practice Leader from Deloitte to learn:
--The impact of the digital age on customer behavior
--Best practices on creating customer behavior models
--How to create behavioral analytics supporting all areas of the customer lifecycle
Recorded Nov 17 2016 57 mins
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Presented by
Jennifer Lee, Partner & National Retail and Consumer Analytics, Deloitte
Presentation preview: Customer Behavior Analytics in the Digital Age

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  • Title: Customer Behavior Analytics in the Digital Age
  • Live at: Nov 17 2016 5:55 pm
  • Presented by: Jennifer Lee, Partner & National Retail and Consumer Analytics, Deloitte
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