Customer Behavior Analytics in the Digital Age

Presented by

Jennifer Lee, Partner & National Retail and Consumer Analytics, Deloitte

About this talk

A 2016 Deloitte study found a 26 to 33% lift in conversion when shoppers used social media, indicating a strong behavioral influence of digital interactions on purchases. In the digital age, customer behavior analytics are essential to help drive all aspects of the customer lifecycle – acquisition, engagement & retention – and increase revenue during those phases. Please join Datameer and Jennifer Lee, Partner & National Retail and Consumer Analytics Practice Leader from Deloitte to learn: --The impact of the digital age on customer behavior --Best practices on creating customer behavior models --How to create behavioral analytics supporting all areas of the customer lifecycle

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