Advertising Leader Achieves Digital Transformation, Cost-Saving, & Hybrid Work

Presented by

Don Pointing, TBWA; Jim Liddle, Nasuni

About this talk

TBWA is a unit of Omnicom Group, one of the world’s largest advertising agency holding companies. They are known as pirates – creative renegades who take risks and rewrite rules to come up with brave brand-building ideas for clients including Nissan, adidas, Henkel, Michelin and Gatorade. However, it’s hard to be creative when ideas cannot be easily shared. Files generated by TBWA’s creative teams are among the company’s most valuable assets. Storing, protecting, and sharing this creative content across the globe became a challenge as the agency grew to 305 offices in 98 countries. Join this fireside chat conversation with Don Pointing, global IT director for TBWA as he sits down with Jim Liddle, Nasuni vice president of product for a lively conversation around how Nasuni and the Nasuni Access Anywhere solution are enabling TBWA to reduce on-prem storage costs and improve collaboration across globally dispersed teams.

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