Gil Canare (Research Director, SiriusDecisions), Heidi Lorenzen (CMO, Cloudwords)
Join us for this live webinar “How the Global Buyers Journey is Changing” featuring SiriusDecision Research Director Gil Canare on July 9th, 2014, at 10am PT / 1pm ET.
In this webinar, you will learn how internet penetration, social media, and purchase behaviors are changing the global buyers journey and what your company can do about it to adapt to this change. In particular, Gil will discuss the following trends and best practices:
How to anticipate user needs and map out the global buying cycle
How global content represents an opportunity for efficiency
What is the right globalization strategy (content vs campaign centric approach)
If you are global marketer, don’t miss this live webinar and register now to get ready to tackle new global markets tomorrow.