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Expand Demand: New Ways to Accelerate Global Growth

So much opportunity for marketers to help their companies drive growth sits outside home base. Just optimizing marketing tactics isn’t enough anymore to take full advantage of that opportunity. Today’s marketers need to optimize their ability to create and deploy world-ready marketing. In this webinar, globalization guru Michael Meinhardt shows you ways to do so, that you may never have thought about before!
Recorded Oct 22 2014 43 mins
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Presented by
Michael Meinhardt, Chief Customer Officer, Cloudwords
Presentation preview: Expand Demand: New Ways to Accelerate Global Growth

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  • Expand Demand: New Ways to Accelerate Global Growth Recorded: Oct 22 2014 43 mins
    Michael Meinhardt, Chief Customer Officer, Cloudwords
    So much opportunity for marketers to help their companies drive growth sits outside home base. Just optimizing marketing tactics isn’t enough anymore to take full advantage of that opportunity. Today’s marketers need to optimize their ability to create and deploy world-ready marketing. In this webinar, globalization guru Michael Meinhardt shows you ways to do so, that you may never have thought about before!
  • Localization: The Ultimate Personalization Recorded: Aug 13 2014 47 mins
    Heidi Lorenzen, CMO, Cloudwords
    Driving engagement and loyalty with customers around the world is more complex than ever. One thing is simple, though: speaking a customer's language is the most fundamental element of personalized -- and therefore effective -- communication.

    Since it's more urgent than ever to get great at delivering all the right content, to all your audiences, in all the languages they speak, how do you do it right?

    This webinar will provide a primer on how global marketers today can localize to personalize more easily than previously possible.
  • How to Easily Orchestrate Global Marketing Conversations Recorded: Jul 30 2014 42 mins
    Heidi Lorenzen, Nish Mohan
    Join us for this live webinar on “How to Easily Orchestrate Global Marketing Campaigns” with global marketing experts at Cloudwords on July 30th, 2014, at 10am PT / 1pm ET.

    In this webinar, you will learn how reaching a global audience has grown in complexity and how you can ​now finally ​tackle ​the challenge with Cloudwords' Campaign Manager. In particular, you'll receive:

    + A framework for easily orchestrating global marketing activities
    + Examples of h​ow marketing technology ​now ​ enables running global marketing campaigns more efficiently
    + A demonstration of Cloudwords Campaign Manager​

    If you are global marketer, this is a rare opportunity to get fresh insights on ​how to solve ​a growing challenge.
  • How the Global Buyers Journey is Changing (featuring SiriusDecisions) Recorded: Jul 9 2014 63 mins
    Gil Canare (Research Director, SiriusDecisions), Heidi Lorenzen (CMO, Cloudwords)
    Join us for this live webinar “How the Global Buyers Journey is Changing” featuring SiriusDecision Research Director Gil Canare on July 9th, 2014, at 10am PT / 1pm ET.

    In this webinar, you will learn how internet penetration, social media, and purchase behaviors are changing the global buyers journey and what your company can do about it to adapt to this change. In particular, Gil will discuss the following trends and best practices:

    How to anticipate user needs and map out the global buying cycle
    How global content represents an opportunity for efficiency
    What is the right globalization strategy (content vs campaign centric approach)

    If you are global marketer, don’t miss this live webinar and register now to get ready to tackle new global markets tomorrow.
  • How to Rule the World - Global Demand Generation with Oracle Eloqua Recorded: Jun 18 2014 47 mins
    Chick Webb, PowerIntegrations; Scott Yancey, Cloudwords
    Join us for this live dialogue featuring marketing globalization experts from PowerIntegrations and Cloudwords to discuss new best practices in global demand generation.

    In particular, you will learn about:
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    + Challenges that global demand generation marketers face
    + Steps to take now for scaling your global demand generation

    You will also get to chance to learn about Cloudwords for Eloqua, the first Marketing Globalization Platform for Eloqua enabling its users to accelerate the localization of marketing campaigns with one click.
  • Rule the World! The Five Keys to Global Content Marketing Recorded: Feb 13 2014 45 mins
    Heidi Lorenzen, CMO, Cloudwords
    Global marketing pro, Heidi Lorenzen, shares five can't-fails of delivering marketing content on a global scale, and how these best practices make a world of difference in time-to-market, customer engagement, and company growth.
  • Global Demand Generation - How to Rule the World, and Why it Matters So Much Recorded: Feb 12 2014 61 mins
    Reade Triolo (Marketo), Michael Meinhardt (Cloudwords)
    Join us for this live dialogue featuring marketing globalization experts from Marketo and Cloudwords to discuss new best practices in global demand generation. In particular, you will learn about:
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    + Challenges that global demand generation marketers face
    + Steps to take now for scaling your global demand generation programs
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  • Title: Expand Demand: New Ways to Accelerate Global Growth
  • Live at: Oct 22 2014 3:00 pm
  • Presented by: Michael Meinhardt, Chief Customer Officer, Cloudwords
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