How to Manage the Digital Content Lifecycle

Presented by

Chris Rae

About this talk

Learn how media and broadcasting organisations are managing to connect Data and Digital Content to solve their challenges across all business units in this streaming, Cloud world. In this age of mergers and acquisitions, many organisations struggle to manage all their data sources holistically. This is exacerbated by the onset of the “Hybrid Cloud” where there is a mixture of on-premise “Private Cloud” data repositories, combined with “Public Cloud” initiatives. Managing traditional Business Systems such as CRM and ERP, is only part of the picture; Distributing Digital assets around the world in the correct format to the correct destination in a timely fashion is also a Distributed Business challenge. Learn from Dell Technologies who are currently working with 7,500 customers addressing these issues using Dell Boomi, a Cloud based Integration Platform as a Service.

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