The Ultimate Data-Driven Customer Experience

Presented by

Anne Buff, Thought Leader – SAS Best Practices

About this talk

The Mavens of Big Data Webinar Series: Part 2 The customer experience is as valuable to your organization as it is to your customer. Employees equipped with data and insights to provide the ideal customer experience are more productive and effective, which not only leads to increased customer satisfaction, but employee satisfaction as well. It should be no surprise that committed employees and loyal customers lead to profitably and success. Are you providing the ultimate data-driven experience for your customers and your employees? In this session, we’ll look at what it means to be data-driven; four key characteristics of successful, data-driven organizations; warning signs that your organization may not be as data-driven as you think; and finally, what it takes. If actions speak louder than words, make sure your organization’s data-driven actions are consistent and speak volumes internally and externally.

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