Foundations of Analytics Strategy

Presented by

David Kiron, MIT; Sam Ransbotham, Boston College; Pamela Prentice, SAS

About this talk

In this free, live webinar, the authors of the research report, "Beyond the Hype: The Hard Work Behind Analytics Success" will share the findings and insights from their research. The presentation will be followed by a live Q&A session with the speakers. The research found that organizations with successful formal analytics strategies exhibited four key characteristics: executives are both proponents and users of analytics; managers blend analytics and intuition when making decisions; analytics is applied strategically; and analytics initiatives help with both optimizing operations and improving strategic decision-making. In this webinar, you'll learn the importance of: * data awareness. * openness to new ideas to cultivate both innovation and competitive advantage with analytics. * signals about the importance of analytics, including data councils, data labs, and centers of excellence. * blending analytics with intuition in decision making.

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